Audiences, Purpose, and Personalization in Museums: What's Next and Why it Matters:
A Virtual Conversation with Museum Audience Engagement Innovator Adam Rozan
Attracting, delighting, and stewarding audiences–from visitors and educators to members and donors–has never been more important for museums. Increasingly, audiences expect the institutions they support to connect with them in ways that make them feel recognized, nurture a sense of belonging, and offer opportunities for connection and participation that feel personalized to their interests.
In this virtual convening, we'll chat with audience engagement innovator and champion Adam Rozan. This wide-ranging conversation will explore topics including:
Adam Rozan is widely recognized as an audience-engagement innovator, a champion of change, and an advocate for visitors. An Independent thinker and museum thought leader for more than 20 years, Adam has become well-versed in best practices and trends for developing participatory and accessible audience-focused programs, which have successfully increased museum attendance and targeted nontraditional audiences. He is a founding member of the International Audience Engagement (IAE) network based in Melbourne and an International Advisory Board member of The COMuseum in Athens, Greece. Adam is a lecturer at the Harvard University Extension School's Museum Studies program, and he has written and spoken frequently on audience engagement and purpose in museums.
Adam is currently the Director of Programs and Audience Development at the Smithsonian's National Museum of American History in Washington, D.C. Previously, he was director of audience engagement at the Worcester Art Museum in Massachusetts, and he has held many roles at museums, including the Oakland Museum of California, Harvard Art Museums, Boston Children's Museum, and Boston's Museum of Science.
Please feel free to extend this invite to any colleagues who may be interested.
(We have additional convenings coming next month! On May 16, Dr. Susan Wilner Golden from Stanford, author of STAGE (Not Age) will speak about how museums can better understand and serve the vibrant and valuable growing population of adults over 60. On May 31, Stanford Psychology Professor Geoffrey Cohen, author of the new book Belonging: The Science of Creating Connection and Bridging Divides will be in conversation about his book and how museums can become true places of belonging in their communities. All of Gather's programs are free and open to everyone. Register for all of these programs on Gather's community site.
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Rob Urstein, PhD - Co-Founder
Gather
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Robert Urstein PhD
Co-Founder, Gather Learning
San Francisco CA
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