Hello Lee,
It is very common for museums and other cultural institutions to, for example, have the museum open (open house) with music, food and beverages, bars, etc. sometimes ticketed, say monthly. Most of this stopped during the pandemic of course but I know has come back for some institutions.
The museum can invite, young, old, members, non-members, potential donors, etc. It's a great way for the museum key staff to be able to interact with these attendees in a relaxed social environment. Generally, there is income from ticket sales, food and beverage commissions, etc. that pays the expenses of doing it and sometimes, creates new earned income if there is profitability. Some museums that may be able to provide input about what they did and are now doing including but are not limited to California Academy of Sciences, Natural History Museum of Los Angeles County. If you would like email introductions, please email me and (not through AAM like this) and happy to do so.
Hope this helps.
Best regards,
Art
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Art Manask
Founder/Principal
Art Manask Consulting
artmanask@gmail.com818 358-3588
www.artmanaskconsulting.com------------------------------