Hello everyone,
We've just published a new case study you might be interested in - we worked with the membership team at SFMOMA to find out what factors led to the choice not to renew a membership, and how the membership team can increase renewal rates and create targeted messages to re-engage lapsed Members.
You can read more about our findings here, and if you have any questions let me know!
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Alexa Magladry
Director, North America
Morris Hargreaves McIntyre
Brooklyn
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