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New case study: Lapsed members at SFMOMA

  • 1.  New case study: Lapsed members at SFMOMA

    Posted 04-20-2023 10:27 AM

    Hello everyone,

    We've just published a new case study you might be interested in - we worked with the membership team at SFMOMA to find out what factors led to the choice not to renew a membership, and how the membership team can increase renewal rates and create targeted messages to re-engage lapsed Members.

    You can read more about our findings here, and if you have any questions let me know!

    Alexa Magladry
    Director, North America
    Morris Hargreaves McIntyre
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more