Free webinar from audience insight consultancy Morris Hargreaves McIntyre (MHM)
Free webinar: Eco-capital: a new lens on your audience
Tuesday, 7 March 10:00am EST (30 minutes)
Join MHM Consultant Laura Karban as she shares insights into a new way of understanding your audience and their relationship to the environment and nature.
How do cultural institutions go beyond telling people about our environmental problems and into inspiring them to be a part of the solution? Knowing the varied inclinations and drivers around pro-environmental behaviors in different audience groups is key. Learn how to effectively segment your audience, craft resonant copy and create meaningful experiences.
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Alexa Magladry
Director, North America
Brooklyn NY
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