At the Memphis Brooks Museum of Art, we have started using Placer ai. It has been particularly helpful for providing visitor demographics and a more clear image of total impact, as we occasionally have freely accessible outdoor installations that prove more difficult for tracking foot traffic. We also use HoxtonAi at our entrance and in galleries. That provides interesting information about the average length of time visitors spend in the museum, and more specifically, in individual exhibitions and galleries.
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Kristy K. Griffin
Corporate & Foundation Relations Officer
Memphis Brooks Museum of Art
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