Hello Open Forum members,
After several years of carefully gathering public data from hundreds of museum apps, we at Nubart have compiled our latest report-a comprehensive analysis revealing the challenging reality of visitor adoption rates for official museum apps. I wanted to share these important insights into museum app engagement, which I believe will be valuable for anyone involved in museum digital strategies.
New Report: How many museum visitors actually download the official museum app?
At Nubart, we analyzed 175 museum apps by cross-referencing public visitor statistics with download figures from the Google Play Store, aiming to estimate the real-world adoption rate of these official apps.
The result is sobering: despite significant investments in development and promotion, the average adoption rate is just 2.47%.
I invite you to read our full study and learn why this matters for digital engagement in museums: https://lnkd.in/epd43heT
Looking forward to your thoughts!
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Evelyn Crende
evelyn.crende@nubart.euBusiness Development North America and UK
NUBART
Berlin, Germany
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