At the Memphis Brooks Museum of Art, we have started using Placer ai. It has been particularly helpful for providing visitor demographics and a more clear image of total impact, as we occasionally have freely accessible outdoor installations that prove more difficult for tracking foot traffic. We also use HoxtonAi at our entrance and in galleries. That provides interesting information about the average length of time visitors spend in the museum, and more specifically, in individual exhibitions and galleries.
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Kristy K. Griffin
Corporate & Foundation Relations Officer
Memphis Brooks Museum of Art
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Original Message:
Sent: 05-26-2023 03:38 PM
From: Fred Nation
Subject: Capturing visitor demographics
Am interested in how museums are capturing visitor demographics? We are a free admission museum and currently collect only a zip code and time of entry. Also, any suggestions on qualitative information capture relating to visitor reactions to exhibitions and/or presentations.
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Fred Nation
Executive Director
Swope Art Museum
Terre Haute, Indiana
Fred
Nation@Swope.org
812-238-1676 ext 113
Terre Haute
Indiana, USA
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