Social Impact Museums

Video Recording of Measuring Social Impact for Strategic Change Session at the AAM Annual Meeting in 2022. The Measurement of Museum Social Impact (MOMSI) project is working to create a valid instrument museums can use to measure their own social impact. During this session, the MOMSI team shares their methodology and survey design, host museum recruitment and selection process, and preliminary social impact results. Staff from three participating museums then reflect on their experiences with the project, share how they recruited diverse visitors to participate, and how their museum intends to use the social impact findings.