Hi Elisha! I think you have a good list here. Salesforce is definitely a commonly used system that we come across in higher ed. That said, we have done a handful of implementations for institutions who want to use HubSpot, as it has the best marketing automation features (as you mentioned).
Oftentimes the conversations about HubSpot for higher ed starts with marketing to for recruitment purposes, but it's important to note that your CRM and where that source of truth is matters. We often are helping folks see that HubSpot can be that source of truth, but there is usually some fear in integration with SIS systems or other tools that are part of the fold. Usually is helpful to make a technology map, identify how you'd like data to flow, where what tools are redundant, and then make a plan from there. Most tools fail due to poor implementation and planning, rather than from lack of features!
------------------------------
Karen Senette
Head of Business Development
Nonprofit Tech Shop
Albuquerque, NM
------------------------------