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 Survey: Are your public museum tours well-attended?

Carlotta Stankiewicz's profile image
Carlotta Stankiewicz posted 06-17-2024 01:27 PM

Hello there! 

I'm trying to gauge the general state of museum tours. 

We've seen a drop-off on our free public tour attendance since re-opening post-pandemic, and we're wondering if it's an industry trend or specific to us.

So -- I've got a series of questions for you lovely people out there.

 I know this is a bit lengthy, so I greatly appreciate any and all answers and info you can provide.

1) What type of tours do you offer?

-guided (and in what languages?)

-audio (and in what languages?)

-group

-other

 

2) Are your tours included with admission or do they require an additional fee?

 

3) Are reservations required?

 

4) About how many tours do you offer each week?

 

5) What is the average attendance per tour?

 

6) If applicable, is there a noticeable demographic difference between guided tour users and audio tour users? (Please describe.)

 

8) How much do you market your tours?

A. not much, we just list them on website and on site

B. we market them beyond just listing them; we promote them on our website, social media, email, etc.

C. we use paid media to market them

D. ____________________

Thanks for your help!

Carlotta Stankiewicz (stan-KEV-itch) she/her/hers

Director of Marketing & Communications

Blanton Museum of Art

The University of Texas at Austin 

 

Casey Repasy's profile image
Casey Repasy
  1. We offer a general Highlights Tour, Spotlight tours that change monthly, Family Tours, and an Art for All program that offers tours to people living with dementia.  We have specialized School Group Tours as well and a series of Art Talks that can be delivered virtually or on-site. These are all guided and in English only, although we can offer ASL and other languages upon request with advance notice.
  2. Highlights, Spotlights, and Family tours are with the cost of admission. Adult Group Tours charge Art for All and Art Talk programs have a set program fee regardless of the number of participants, and school tours charge a fee per student and a flat programming fee.
  3. Adult Group Tours,  School Group Tours, Art for All, and Art Talks require reservations.  We have set days and times for Highlights, Spotlight, and Family Tours that are walk-in.  
  4. We offer one Highlights Tour and one Spotlight Tour on Saturdays and Family tours during the summer are Wednesdays and Sundays.
  5. Tour participation varies for our walk-in slots but is generally between 5-10.
  6. We do not offer an audio tour, but we do have QR code cell phone tour stops.
  7. We are somewhere between A & B.
Erin Benz's profile image
Erin Benz

Carlotta, 

We've also noticed a bit of a drop-off, so we're happy to help!

1) What type of tours do you offer?

-guided (English)

-self-guided (with signs in English)


2) Are your tours included with admission or do they require an additional fee?

Included with general admission - we charge the same for guided and self-guided
 

3) Are reservations required?

No


4) About how many tours do you offer each week?

-the museum is open for self-guided tours every Sunday from 12-3pm (the museum is closed due to heat July-August)

-we offer guided tours one Sunday a month. Those tours are offered one the hour from 12-3pm


5) What is the average attendance per tour?

0-5 


6) If applicable, is there a noticeable demographic difference between guided tour users and audio tour users? (Please describe.)

N/A 


8) How much do you market your tours?

B and a bit of C- we use as much free list serves as possible to promote our tours and we occasionally use paid services (like boosting posts on Facebook) to help widen our audiences a bit more

Andrew Schlauch's profile image
Andrew Schlauch

Hi Carlotta,

1) We offer docent guided tours in English and we offer group tours outside of those

2)Our tours are free and we don't charge for tickets, but a reservation is required

3) Yes

4) 9

5) 20 - 25

6) We don't currently have audio tours

8) B 

Jason Aikens's profile image
Jason Aikens

At the Pro Football Hall of Fame in Canton, OH, we have guided tours. Below are answers to your questions. I hope they are helpful.

1 – guided: group and individual – in English but ASL available with advanced notice.  Audio (English & Spanish) would be more individual through our app.

2 – guided/ASL additional fee beyond admission

3 – walk up purchase available although we suggest pre-purchasing as space is limited

4 – 1 scheduled tour per day although we can make exceptions with advance planning

5 – 7-10 people per tour

6 – audio tours are available through our free app, so those users are usually a younger demographic (18-65). Guided tours have been attended by guests of all ages

7 – no question

8 – advertised through our social media channels (mostly website, but mentions on facebook and Instagram)

Leah Murray's profile image
Leah Murray
  1. English Guided and self guided
  2. Tours are included with fee
  3. No reservations required for our open hours. Groups larger than ten and school groups do reserve ahead
  4. We are a drop in, so it depends on our attendance and seasonality. Right now we are seeing an increase due to an athletic event in town
  5. We see anywhere from 1 to 6 or 7 in family group sizes. If multiple groups come at or near the same time, we try to integrate multiple groups together.  
  6. Not applicable
  7. We don't market our tours specifically. Mostly use media for events. I will post on our socials to come visit occasionally. 

For context, we are a small house museum on the west coast. Our attendance has actually been up since the pandemic, but we were seeing an annual growth of 5-8% in the years proceeding it so I am happy that has picked up again since 2022. That being said, I would love to see a higher attendance for sure! 

Kealy Gordon's profile image
Kealy Gordon

Hello everyone,

I work for Guru Experience Co. and we help museums, zoos and cultural institutions develop audio tours, AR's, immersive experiences, scavenger hunts and much more. We work very closely with the museum via a discovery workshop to truly understand the goals of the museum, the audience, and feedback from visitors and staff. Our clients have seen an increase in tour rates. If anyone is invested in speaking about Guru, please feel free to reach out - we would love to chat with you.

Kealy Gordon
Guru Experience Co. 

John Epp's profile image
John Epp

1) What type of tours do you offer?

Our museum offers only guided tours. There is no other way to visit. Currently, tours are only in English. 

 

2) Are your tours included with admission or do they require an additional fee?

 We have an admission fee based on age and if someone is active duty military or retired.

3) Are reservations required?

 No but we do offer reservations through our website, email, or phone.

4) About how many tours do you offer each week?

 Our doors are open Wednesday - Sunday 10am - 4pm. On a busy day, 200 tickets may be sold. On a slow day, less than 10 tickets.

5) What is the average attendance per tour?

 This is all dependent on the number of guides we have available. Tours may have as little as 1 person or as many as 20. We have found that no more than 10 is best.

6) If applicable, is there a noticeable demographic difference between guided tour users and audio tour users? (Please describe.)

 N/A

8) How much do you market your tours?

Since we only offer guided tours of the museum, that is included in all our promotional and marketing materials.