Hi Rachel,
Good question. My museum has about 20 acres of indoor exhibit space, and so takes about two days to explore thoroughly if you happen to be a "completist." For the limited-time visitor (really any visitor/group), we have a three point approach: in-person volunteer guidance, printed maps backed by lots of wayfinding signage, and a tour phone app (now in development).
Human interaction is important -- volunteers can get an idea of what visitors are interested in and send them right to the best spots to save time; our huge spaces can be daunting. Outside of that, we have guide maps and signage that let visitors make their own quick-tour plan, and, soon, a phone app featuring 2-hr and 4-hr visits with 14 and 27 stops respectively. Mobility is also a key factor to consider. We have electric carts and lots of places to rest.
Curators chose the app's multiple stops based on a few assumptions: (1) About 20% of total time will be spent in transit, (2) about 7 minutes can be expected at each stop, and (3) other things take time: eating, resting, shopping, and parking lot walking time are not factored in. Also, the time required to organize/gather groups must factor into anyone's time plan. Finally, the "shiny ball" element is a wild card -- along any planned tour, something not on the plan will attract visitors and burn some of their precious time.
I expect some of this logic can be adapted to smaller landscapes. I look forward to reading others' responses.
Cheers,
Doug
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Doug Lantry, PhD
Curator and Historian, Research Division
National Museum of the United States Air Force
Wright-Patterson AFB, OH
douglas.lantry.1@us.af.milnationalmuseum.af.mil
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