What aspects of Public Relations (aka media relations) would be most useful for you to learn about as museum professionals?
Two years ago, I presented at AAM on Scrappy Ways to Get Your Museum in the News. It was well-received, and I'm considering proposing another PR-focused session for the 2026 Annual Meeting-possibly a panel that includes museum colleagues and/or reporters who cover the field. I haven't settled on a specific angle yet.
What PR topics or questions do you have that would make a session like this valuable? What skills or insights would help you better support your museum and your work?
My goal is to make this session practical and useful, so I'd welcome your thoughts. Thank you!
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Sarah Maiellano
sarah@broadstreetcomms.comFounder, Broad Street Communications
https://www.broadstreetcomms.com/Philadelphia
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