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What do students need to know today about marketing

  • 1.  What do students need to know today about marketing

    Posted 07-08-2025 10:00 AM

    Hi there,

    I teach a class at The New School in New York called Arts and Cultural Marketing: Selling What Makes New York City Interesting.

    Given the seemingly endless changes in media and how people get information, I'd love to know what you think are the critical issues folks marketing arts and cultural spaces must focus on today to survive and thrive.

    What works? What doesn't?

    What would you tell someone considering going into that field?

    Thanks,

    Rich



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    Richard Huff
    Asssitant Professor
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