Good Morning Everyone - First time post as my colleague made me aware of this chat.
I have had the pleasure of activating projects like these in both the Museum AND Non-Museum space (Experiential Sporting Events, Lifestyle Events, Safety & Security, Concerts, Auto Shows, etc.). To say the least, there are ALOT of options, different confidence intervals, steep pricing and a level of business intelligence that is still needed to truly get the accuracy you are looking for (such as entry and exit doors, employees, volunteers, overall comparison to attendance, venue layout). It also depends on what decisions you are trying to make and how fast you are making those decisions (Push notifications via mobile app OR Museum re-design OR Programming & Event Planning OR Tours and Experiences OR Engagement/Impact Reporting?).
Couple Notes:
- All of this software gets thrown off my apple watches, children devices, tablets, phones, airpods and any other new device.
- For software that uses WIFI, there is an underlying formula that calculates the % of people that typically do not join wifi networks x % of people that do not know they leave their wifi connection settings on, etc... Though not the most accurate solution, it can support measurement plans at Auto Shows, Outdoor Events, etc..
- If you have a mobile app, this is considered in the formula as well (most software companies say it is proprietary)
- For software that uses beacons and nodes, they are leveraging several signals that ping of our phones normally, like internal hash keys, MAC ADDRESSES and ip addresses. Phone providers are updating phone software regularly to prevent this level of tracking / data capture. I have leveraged this type of technology ALOT prior to my time in NFP/Cultural Institutions, so I am happy to share my experience. Again, a level of business intelligence is needed to truly maximize what we are all looking for.
- If you have a mobile app WITH A HIGHER ADOPTION RATE, this will make the data more accurate and actionable
- If you want something out of the box, then I would lean towards a software that does WIFI, BLUETOOTH and other signals, but we have been quoted large $$ proposals and again, the increase of technology creates a lot of false signals/visitors.
With that said, I believe there is an option that maybe we should all consider collectively (and/or in collaboration). We are now investigating the realm of Geospatial Information Systems (GIS) and Indoor Positioning, which should create a more sustainable measurement plan for short term and long term strategy.
Happy to set up time to meet and discuss what we have been thinking. :)
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Jarell Brown USArmy, Retired
Head of Analytics & Business Intelligence
The Henry Ford
Dearborn MI
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Original Message:
Sent: 03-29-2023 02:17 PM
From: Matthew Isble
Subject: Visitor Location Heat Maps Software
Hi Harry and fellow AAMers, I've been poking around this as a pet project for years. I've never applied any of these solutions, but I have a short list you can explore. PLEASE can you report back with your final solution with its pros and cons? Pretty please?
Rentlytics: Rentlytics offers heat maps that allow museum staff to see visitor traffic patterns, dwell times, and popular exhibit areas.
Crowd Connected: Crowd Connected offers a real-time location system that tracks visitor movement in museums and galleries. Their heat maps can be customized to show visitor density, flow, and behavior.
PaveAI: PaveAI uses artificial intelligence and computer vision to analyze visitor movement and generate heat maps that show the most visited areas of a museum.
Aislelabs: Aislelabs offers a visitor analytics platform that includes heat maps of visitor traffic and engagement. Their platform uses Wi-Fi and Bluetooth technology to track visitor movement.
Infsoft: Infsoft provides indoor positioning and tracking solutions that include heat maps of visitor traffic and behavior. Their platform uses a combination of Wi-Fi, Bluetooth, and beacon technology to track visitors.
Euclid Analytics: Euclid Analytics offers a platform for indoor location analytics that includes visitor tracking, heat maps, and behavioral insights. Their platform uses Wi-Fi technology to track visitor movement.
- Placer.ai is a location analytics platform that tracks foot traffic patterns in physical locations, such as retail stores and malls. The platform uses anonymous mobile phone location data to provide real-time and historical insights into visitor behavior, including visit frequency, dwell time, and demographic information.
GOOD LUCK!
Matt
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Matthew Isble
Exhibit Designer & Founder of MuseumTrade.org
misble@crockerartmuseum.org
Crocker Art Museum
Sacramento CA
misble@crockerartmuseum.org
Original Message:
Sent: 03-28-2023 11:08 AM
From: Harry Klinkhamer
Subject: Visitor Location Heat Maps Software
Greetings All,
Anyone have any recommendations for tracking where visitors are from with interactive heat maps? What I am looking for is replacing the antiquated push pin on a map that visitors place with a touch screen where when they input their zip code it gets tallied so that zip codes with high attendees are red, ones with few blue, etc. Finding lots of expensive subscriptions services, but I just want something I can put on an external drive and hook up to a touch screen monitor.
Harry Klinkhamer
Historical Resources Manager
City of Venice
941-486-2490
hklinkhamer@venicefl.gov
Venice Museum & Archives City of Venice
http://www.venicemuseum.org/ http://venicegov.com
Museums provide places of relaxation and inspiration.
And most importantly, they are a place of authenticity.
- Thomas Campbell
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