Daniel,
My guess is that the reason for so many calls is that the online option is either clunky or confusing. Many membership organizations take calls from members who want to renew via the phone, especially from older members who aren't comfortable performing some transactions online. But it is not usually a high volume situation that you describe. This audience is more cautious of getting scammed, so if they are calling someone they trust, like a museum, they feel ok doing that and it should remain an option. Plus, its nice to have some one on one connections with members.
I hope some membership managers respond to you with advice on the Altru process for further assistance. The state of the industry now is that the bulk of your membership renewals should be happening online, so getting that working smoothly is imperative.
Good luck!
Dana S. Hines, CFRE
President, Membership Consultants
314-574-1185 | www.membership-consultants.com
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