Please join us for a free, 80-minute session on Rethinking Relevance with special guest Ruth Hartt on April 30th. In this session, Ruth will share a powerful framework from the late Harvard Business School professor and renowned business thinker Clayton Christensen. You'll learn how this framework, which illuminates why people buy things (including tickets to cultural events), is a game-changer for cultural organizations. Hone your ability to recognize product-centric tactics in Ruth's lightning round exercise and start applying the principles of customer-centric marketing at your cultural organization right away.
Find details and RSVP: Rethinking Relevance: Unlocking Growth by Centering the Customer with Ruth Hartt
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| Rethinking Relevance: Unlocking Growth by Centering the Customer with Ruth Hartt |
| Former opera singer Ruth Hartt shares a powerful framework from Harvard Business School's Clayton Christensen that illuminates why people buy tickets to cultural events. In a world where consumers are inundated with options, cultural organizations must adopt a customer-centric approach to marketing and branding. |
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Kyle Bowen
Principal, Museums as Progress
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