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  • 1.  Interpretive planning - particularly signage

    Posted 01-15-2026 09:44 AM

    Hey, everyone - I was hoping to get recommendations for a good Interpretive Planning firm, starting primarily in the area of directional signage for both inside and outside. At Nemours Estate, we're fortunate to have both great formal gardens AND an historic house museum, and we need for our signage and maps to show that we are committed to interpreting both aspects clearly, accurately, and

    So fire away, send me your best recs! Thank you in advance!



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    Joel Guerry, M.A.
    Supervisor, Interpretive Programs
    Nemours Estate
    Wilmington, DE
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  • 2.  RE: Interpretive planning - particularly signage

    Posted 01-16-2026 09:09 AM

    Following along on this, @Joel Guerry. I don't have personal recommendation, and looking online basically gives me marketing answers (as a marketer I appreciate it, but as a human I prefer personal experience lol). So I'm curious how museum professionals make these decisions! 



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    Dan Moyle
    Solutions Consultant
    Digital Reach Online Solutions
    (he/him/his)
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  • 3.  RE: Interpretive planning - particularly signage

    Posted 01-18-2026 12:06 PM

    Thanks for the reply, Daniel - and I share your frustration with the marketing aspect of any search. I mentioned "signage" in my post because it's a good starting point for inviting someone in to have a talk about where we're going, interpretively. My thought is I would get a feel for someone that way and then expand into broader planning. It will be a fun adventure.



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    Joel Guerry, M.A.
    Supervisor, Interpretive Programs
    Nemours Estate
    Wilmington, DE
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  • 4.  RE: Interpretive planning - particularly signage

    Posted 01-16-2026 10:10 AM
    Have you looked at the Society of Experiential Graphic Designers? They are the leading organization with a large contingent of museum experts. Checkout SEGD.org for awarded projects and broader discussions. 

    on a small device with a mind of its own





  • 5.  RE: Interpretive planning - particularly signage

    Posted 01-18-2026 12:09 PM

    Hello there, Margot! Thanks for pointing me in their direction! Though my lens will broaden as I talk more deeply with consultants, I feel like I'm starting to get a good feel for what I'm looking for specifically. Going from one "element" of interpretive planning and working my way outward will be a fun path.

    Cheers!



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    Joel Guerry, M.A.
    Supervisor, Interpretive Programs
    Nemours Estate
    Wilmington, DE
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  • 6.  RE: Interpretive planning - particularly signage

    Posted 01-16-2026 11:43 AM
    I've worked as a subcontractor on several occasions with Lennox Insites. Every time I'm impressed by Chuck's extensive experience and the way he brings together the right people for a responsive – and beautiful – end product.


    --
    Kari Ross Nelson
    Visitor Studies and Evaluation





  • 7.  RE: Interpretive planning - particularly signage

    Posted 01-18-2026 12:03 PM

    Hey, thanks, Kari! I'll give them a look, for sure. 



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    Joel Guerry, M.A.
    Supervisor, Interpretive Programs
    Nemours Estate
    Wilmington, DE
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  • 8.  RE: Interpretive planning - particularly signage

    Posted 01-20-2026 09:27 AM

    Hello Joel,
    If you are currently considering a digital solution to support visitor engagement and interpretation, I would like to share BoRa - an application developed by Fubá Environmental Education.
    BoRa is designed for cultural, natural, and touristic attractions, supporting interpretive and environmental education initiatives through digital content and visitor-oriented interactive resources.
    Further information is available on our website: www.fubaea.com.br/boraapp.
    Should you need any additional technical details, please feel free to contact me at mayla@fubaea.com.br.
    Best regards,



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    Mayla Valenti PhD
    Environmental Educator
    São Carlos
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  • 9.  RE: Interpretive planning - particularly signage

    Posted 01-20-2026 09:28 AM

    Hi Joel,

    Tara Miller is a Visitor Studies Consultant who specializes in interpretation! She may be able to help; this is her LinkedIn if you'd like to reach out: https://www.linkedin.com/in/tara-miller-4522a31ba/



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    Megan Harwell
    Audience and Evaluation Associate
    Space Center Houston
    Houston TX
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