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  • 1.  How are you mapping your museum's constituent journey?

    Posted 12 days ago

    One of the recurring conversations we had with museum professionals at AAM this year was how challenging it can be to see the complete supporter experience from a first-time visitor or member to a recurring donor and advocate.

    When constituent information lives across different systems, it's easy to miss opportunities for timely communication, stewardship, and engagement.

    I'm curious:

    • How does your organization currently map the donor or member journey?
    • Have you found any tools or processes that have made a meaningful difference?
    • What's been the biggest challenge your team has encountered?

    If this is something you're actively thinking about, we're hosting a free webinar tomorrow on Constituent Journey Mapping, where Mandy Thompson and Karen Senette will share practical strategies for:

    • Mapping engagement from first touch through long-term stewardship
    • Identifying communication gaps throughout the supporter journey
    • Using CRM automation to deliver more timely and personalized engagement

    📅 July 16 | 12:00 PM EDT

    The session is free, open to all, and no HubSpot account is required.

    RSVP: https://hubs.la/Q04nbMFn0



    ------------------------------
    John Kenneth de la Cruz MBA
    Sales Assistant
    ANCHORAGE AK
    ------------------------------


  • 2.  RE: How are you mapping your museum's constituent journey?

    Posted 11 days ago

    Hi John, this was a bit short notice so unfortunately I was unable to attend, but this is a topic in which I'm interested... was the webinar recorded, by any chance?

    Back in 2017 there was an article that touched upon this on the AAM Blog, which I think is still relevant - especially the Loyalty Journey. It's good food for thought.

    Kindly,



    ------------------------------
    Axel Estable MBA
    Director of Operations
    Natural History Museum of Utah - University of Utah
    Salt Lake City UT
    ------------------------------



  • 3.  RE: How are you mapping your museum's constituent journey?

    Posted 11 days ago

    Hi Axel,

    Absolutely! We recorded the webinar, and I'd be happy to share it with you.

    Can I send the recording to your email address?


    I agree, the Loyalty Journey is still a really relevant framework and aligns well with many of the ideas we discussed during the webinar, particularly around understanding constituent engagement over time and identifying opportunities for more personalized communication.

    If you have any thoughts or questions after watching, I'd love to hear them. I'm always interested in learning how different museums are approaching constituent journey mapping.

    Thanks again!



    ------------------------------
    John Kenneth de la Cruz MBA
    Sales Assistant
    ANCHORAGE AK
    ------------------------------

    Original Message


  • 4.  RE: How are you mapping your museum's constituent journey?

    Posted 11 days ago

    Thanks! I just DM'ed you.



    ------------------------------
    Axel Estable MBA
    Director of Operations
    Natural History Museum of Utah - University of Utah
    Salt Lake City UT
    ------------------------------

    Original Message


  • 5.  RE: How are you mapping your museum's constituent journey?

    Posted 10 days ago

    Hi Axel, I sent the webinar recording. Please reach out to me if you have any questions.



    ------------------------------
    John Kenneth de la Cruz MBA
    Sales Assistant
    ANCHORAGE AK
    ------------------------------

    Original Message


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