One of the recurring conversations we had with museum professionals at AAM this year was how challenging it can be to see the complete supporter experience from a first-time visitor or member to a recurring donor and advocate.
When constituent information lives across different systems, it's easy to miss opportunities for timely communication, stewardship, and engagement.
I'm curious:
- How does your organization currently map the donor or member journey?
- Have you found any tools or processes that have made a meaningful difference?
- What's been the biggest challenge your team has encountered?
If this is something you're actively thinking about, we're hosting a free webinar tomorrow on Constituent Journey Mapping, where Mandy Thompson and Karen Senette will share practical strategies for:
- Mapping engagement from first touch through long-term stewardship
- Identifying communication gaps throughout the supporter journey
- Using CRM automation to deliver more timely and personalized engagement
📅 July 16 | 12:00 PM EDT
The session is free, open to all, and no HubSpot account is required.
RSVP: https://hubs.la/Q04nbMFn0
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John Kenneth de la Cruz MBA
Sales Assistant
ANCHORAGE AK
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