A couple of weeks ago, I shared an invitation here for our discussion on Constituent Journey Mapping, inspired by conversations we had with museum professionals at AAM about connecting the full supporter experience across membership, fundraising, marketing, and visitor engagement.
For anyone who wasn't able to join us or would like to revisit the discussion, the webinar recording is now available:
🎥 https://www.youtube.com/watch?v=CMDf5P2EHUw
Mandy Thompson and Karen Senette discuss practical approaches to:
- Mapping the constituent journey from first interaction through long-term stewardship
- Identifying communication gaps that can impact engagement
- Using CRM and automation to create more connected supporter experiences
I'd also love to continue the conversation here.
How is your museum approaching constituent journey mapping today? Are there particular challenges around connecting membership, development, marketing, or visitor data that your team is working through?
I'm always interested in hearing how other museums are tackling these challenges and what's been working for them.
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John Kenneth de la Cruz MBA
Sales Assistant
ANCHORAGE AK
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