At the Philadelphia Sports Hall of Fame we get similar requests. We are bit discerning in that we look at each request somewhat strategically. I.e. is there some potential benefit to the Hall of Fame. If it is small like a school, church or community function like a beef & beer we tend to decline. If it is an event/organization with some synergy with the Hall of Fame we tend to oblige and use it as a marketing opp. But we usually make it contingent on getting something in return like an advertisement in the event program booklet, opportunity to provide promotional material or even free tickets to the event if it could be a networking opportunity.
We tend to offer tickets more so that swag. Tickets don't really cost us anything and we look at it as getting someone to attend who may not otherwise do so. Plus they often bring other, cash-paying customers.
My 2 ¢
------------------------------
Ken Avallon
Philadelphia Sports Hall of Fame
kavallon@phillyhall.net------------------------------