Hi Lauren,
A lot of Museums and cultural institutions collect this additional information with 'intercept' surveys that can be done by volunteers and/or professional intercept interviewers (if your budget allows).
Intercept surveys of visitors exiting 'and oftentimes entering' the Museum can just ask the questions you note, or it can capture wonderful information about the visitor's experience(s) today in the case of exit surveys, and if entrance surveys, you can collect the same data you are asking about, but also can learn about why they are visiting today, did they research on your website; are they a member, if not, why not, and on and on. You can also learn about areas such as the store(s), dining option(s), donations, facility rentals, etc.
Some 'research' firms that work with Museums can do all with/for you or can just help you develop the questionnaire.
My firm used to provide this service for Museums and have done some of the above for all types and sized of cultural institutions. If you have further interest and would like a couple of referrals, let me know, happy to email you, their name(s) and contract information. Among the many I have worked with in the past in this regard include, The Field Museum, Ravinia Festival, Monterey Bay Aquarium, Descanso Gardens, National Aquarium, National Zoo, among others.
If the right questions are asked you can learn so much about your visitors, members, donors, board members and other user and prospective user groups!
Email me at below if interested in more information.
Best wishes.
Art
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Art Manask
Founder/Principal
Art Manask Consulting
artmanask@gmail.com818 358-3588
www.artmanaskconsulting.com------------------------------
Original Message:
Sent: 10-24-2022 08:48 AM
From: Lauren T. Furey
Subject: Development and Guest Contact info
Good morning,
I'm wondering how other visitor services teams collect guest contact information. I know Colonial Williamsburg asks every guest for their names/addresses/email, and our Development team requests that we do the same thing. We do get all that information with online purchases but not for every guest walking in the door.
Does your museum do this?
Thank you!
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Lauren T. Furey
Director of Visitor Services
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