Hello - I want to share an upcoming session that may interest those working on audience development and organizational culture.
On November 21 (3:00-3:50 PM EST), Aubrey Bergauer will discuss strategies for building customer-centric cultural organizations. Bergauer, who doubled audience size and quadrupled donor base as chief executive of the California Symphony, will share insights from her new book "Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money-Without Losing the Art."
Session Format:
- 20-minute interview covering key strategies and implementation challenges
- Small group discussions exploring customer-centric principles and institutional barriers
- Full group Q&A and reflection
This free session is open to all museum professionals. Space is limited to ensure quality discussions.
Details and registration: https://community.museumprogress.com/c/events/run-it-like-a-business-a-conversation-with-aubrey-bergauer
Feel free to reach out with any questions.
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Kyle Bowen
Principal, Museums as Progress
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