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  • 1.  Counting visitors to an exhibit that is included with admission

    Posted 09-20-2022 01:06 PM

    Hello-

     

    We have a temporary exhibit at our Museum that does not require an upcharge (i.e. it is included with a general admission ticket).  We would like to track how many guests visit the exhibit.  What options have worked well to accomplish this task, short of having a staff person at the entrance to physically count the number of guests?  We've considered installing some kind of temporary, electronic reader, but do not have experience in this area.  Thank you for any suggestions you can offer.

     

    ~Mary

     

    Mary Batterson | Corporate Partnerships Officer
    The Museum of Flight
    9404 East Marginal Way S
    Seattle, WA 98108
    Work: +1 (206) 764-5879
    www.museumofflight.org

    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 2.  RE: Counting visitors to an exhibit that is included with admission

    Posted 09-22-2022 12:10 AM
    I know of at least one museum that has people get tickets online or at the front desk, even though all their exhibitions are free. I'm not sure what the costs associated with it are, but if you already have an online (and in person) ticketing system, this could work.
    We had a similar situation as you but are so small that the visitors HAD to see the exhibit - even if not necessarily engaging with it. The granting organization told us to count ever visitor.

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    Katherine Burlison
    Chief Curator
    Hermann-Grima & Gallier Historic Houses
    New Orleans LA
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  • 3.  RE: Counting visitors to an exhibit that is included with admission

    Posted 09-23-2022 09:49 AM
    Years ago, at a different institution, to solve this same problem I bought an infared people counter. It's similar to what many retail places use to see how many people are coming into their stores. It simply plugs in and shines an infared beam across the doorway and a couple feet off the ground. Whenever that beam is interruped by a person crossing, it registers a count. When they leave, it registers another count. So, dividing by two gets you really close to the amount of people who came in. 

    It's imperfect, of course. If two people cross at nearly the same time, they may be counted as one. And staff counts as much as visitors, so you may want to take that into account. 

    That said, if you need a good estimate, this gets you very close at minimal cost and effort. 

    I did a quick Google search and came up with this: https://peoplecounting.pro/us/product/smart-counter-plus-with-reset-key-us/. Anything similar should do the trick. 

    Best of luck!

    ------------------------------
    George Garner (he/him/his)
    Assistant Director & Curator
    Civil Rights Heritage Center - Indiana University, South Bend
    South Bend IN
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    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 4.  RE: Counting visitors to an exhibit that is included with admission

    Posted 09-26-2022 11:41 AM

    Hi Mary-
    We are working with two different camera-based solutions that provide information on our gallery activity.

    Trafsys Overhead 3D people counter https://www.trafsys.com/spectrum-3d-people-counter/

    These cameras are mounted over the gallery doors and can sense the direction the visitor is traveling. The data they gather is anonymous, so you can't tell when visitor x entered and left, but you can tell that 6 people entered at 12:01 and 4 people left at 12:02.  The system can also correlate data from multiple cameras as well as external factors such as weather as well as day of week and time.

    Most recently we have begun experimenting with Cisco Meraki cameras connected to our Cisco network.  These cameras are independent of a particular supporting software system so there are a number of vendors as well as open source options when it comes to providing visitor tracking data.  These cameras and associated software are capable of much more than the Trafsys system including visitor paths, dwell-time, gender, age and even emotional state.  We have defined limits on what data we will allow the vendor and staff to have access to from these cameras in order to maintain visitor anonymity and to align with our privacy policy. The software we are currently experimenting is called https://www.splashaccess.com/
    Here are a few videos that show some features of these cameras:

    https://apps.meraki.io/en-US/apps/380730/presence-orb---mv-sense

    https://www.youtube.com/watch?v=HZc0fAHMxkY

    Best,
    Scott

    Scott Sayre Ed.D.| Chief Digital, Information and Education Officer |Corning Museum of Glass
    One Museum Way | Corning, NY 14830 | www.cmog.org | Phone: (612) 423-9691



    ------------------------------
    Scott Sayre
    Chief Digital Officer
    Corning Museum of Glass
    Corning NY
    ------------------------------

    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more