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Corporate Membership Benchmarks

  • 1.  Corporate Membership Benchmarks

    Posted 09-29-2023 10:38 AM

    Corporate Membership Benchmarks

    I am researching corporate membership programs and am having difficulty finding any benchmarks or trends to help with our planning. If anyone knows of recent studies that discuss retention rates or highlight any acquisition patterns, especially for new programs and free admission museums, I'd really appreciate it. Also, if you can share your experiences with acquiring new corporate members, and renewing their support each year, that would help, too. We are trying to set realistic goals and projections for this fledgling program. Thank you!

    Libby Daly
    Manager of Membership
    National Coast Guard Museum
    New London CT
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more