If you're considering enrolling your museum in the Annual Survey of Museum-Goers, be sure to sign up before participation fees increase substantially after February 28.
Whether you're assessing how to meet community needs, navigating rapid change, or rebuilding visitation, reliable data has never been more important. The 2025 Annual Survey of Museum-Goers is designed to provide high-quality data to your museum that is easy to understand and act upon, at an affordable cost.
By participating, you get the data you need to make informed decisions and benchmark against your peers of the same discipline, geographic area, governance, or budget range. Over 70 data cuts will be available for 2025 survey participants.
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Natanya Khashan
Sr Director, Audience Development & Engagement
American Alliance of Museums
Arlington VA
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