Open Forum

I'm seeking evidence that virtual programming led to future increased attendance (or any other measurable that has increased the bottom line) and has led to an increase in museum engagement, reputation and awareness. Does anyone have metrics from their organization's experience that they would be willing to share? I've looked for studies by professional organizations that compile such data but haven't come across anything yet. Does anyone have leads?

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

This year, Japan Society - out of necessity - hosted their annual film festival online instead of onsite.  The virtual film festival, JAPAN CUTS, reached a new audience.  In our follow-up survey of those who bought tickets to the screenings, we found that the virtual festival expanded the reach of Japan Society: 47 percent had never been to Japan Society, including 19 percent who had not previously heard of the institution.
Audience Research & Analysis
Information You Can Use | Audience Research & Analysis (ARA): Market Research and Economic Analysis for the arts, cultural tourism,

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George Wachtel
Audience Research & Analysis
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Original Message:
Sent: 08-31-2020 02:01 PM
From: Stephenie Berggrun
Subject: Data on Positive Measurable Impacts of Virtual Programming

I'm seeking evidence that virtual programming led to future increased attendance (or any other measurable that has increased the bottom line) and has led to an increase in museum engagement, reputation and awareness. Does anyone have metrics from their organization's experience that they would be willing to share? I've looked for studies by professional organizations that compile such data but haven't come across anything yet. Does anyone have leads?

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

Thank you for sharing @george wachtel! I'm happy to hear your 2020 event included such a large number of new-to-brand participants. Nineteen percent is a significant portion and demonstrates one advantage to a virtual film festival. ​​

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

Original Message:
Sent: 09-04-2020 04:56 PM
From: George Wachtel
Subject: Data on Positive Measurable Impacts of Virtual Programming

This year, Japan Society - out of necessity - hosted their annual film festival online instead of onsite.  The virtual film festival, JAPAN CUTS, reached a new audience.  In our follow-up survey of those who bought tickets to the screenings, we found that the virtual festival expanded the reach of Japan Society: 47 percent had never been to Japan Society, including 19 percent who had not previously heard of the institution.
Audience Research & Analysis
Information You Can Use | Audience Research & Analysis (ARA): Market Research and Economic Analysis for the arts, cultural tourism,

------------------------------
George Wachtel
Audience Research & Analysis

Original Message:
Sent: 08-31-2020 02:01 PM
From: Stephenie Berggrun
Subject: Data on Positive Measurable Impacts of Virtual Programming

I'm seeking evidence that virtual programming led to future increased attendance (or any other measurable that has increased the bottom line) and has led to an increase in museum engagement, reputation and awareness. Does anyone have metrics from their organization's experience that they would be willing to share? I've looked for studies by professional organizations that compile such data but haven't come across anything yet. Does anyone have leads?

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

I can share the one experience my institution had in the spring. This year, we had to take a multi-day lecture series for one of our stakeholder groups online due to the pandemic. This particular audience is scattered across the United States. Last year (the first year we did it in person), we had 20 attendees. This year, we were able to have almost 100 attendees, most of whom would not have been able to attend in person as the program required travel to Washington, D.C. With the virtual format, we were able to dramatically increase our outreach and we will be continuing providing a virtual offering in some way in the future.

Additionally, I have been seeing Girl Scouts join my online Girl Scout programming from around the country, something that was never possible when we did in-person only programming.

------------------------------
Sheridan Small
Director of Education
Dumbarton House NSCDA
Washington DC
------------------------------

Original Message:
Sent: 08-31-2020 02:01 PM
From: Stephenie Berggrun
Subject: Data on Positive Measurable Impacts of Virtual Programming

I'm seeking evidence that virtual programming led to future increased attendance (or any other measurable that has increased the bottom line) and has led to an increase in museum engagement, reputation and awareness. Does anyone have metrics from their organization's experience that they would be willing to share? I've looked for studies by professional organizations that compile such data but haven't come across anything yet. Does anyone have leads?

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

Thank you for sharing @Sheridan Small! ​​A 500% increase in attendance is definitely worth celebrating. I'm happy to hear you will be continuing a virtual option moving forward. I wonder whether you were able to capture an audience from a lower social-economic status since participants did not have travel expenses or need time away from school/work.

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

Original Message:
Sent: 09-10-2020 03:57 PM
From: Sheridan Small
Subject: Data on Positive Measurable Impacts of Virtual Programming

I can share the one experience my institution had in the spring. This year, we had to take a multi-day lecture series for one of our stakeholder groups online due to the pandemic. This particular audience is scattered across the United States. Last year (the first year we did it in person), we had 20 attendees. This year, we were able to have almost 100 attendees, most of whom would not have been able to attend in person as the program required travel to Washington, D.C. With the virtual format, we were able to dramatically increase our outreach and we will be continuing providing a virtual offering in some way in the future.

Additionally, I have been seeing Girl Scouts join my online Girl Scout programming from around the country, something that was never possible when we did in-person only programming.

------------------------------
Sheridan Small
Director of Education
Dumbarton House NSCDA
Washington DC

Original Message:
Sent: 08-31-2020 02:01 PM
From: Stephenie Berggrun
Subject: Data on Positive Measurable Impacts of Virtual Programming

I'm seeking evidence that virtual programming led to future increased attendance (or any other measurable that has increased the bottom line) and has led to an increase in museum engagement, reputation and awareness. Does anyone have metrics from their organization's experience that they would be willing to share? I've looked for studies by professional organizations that compile such data but haven't come across anything yet. Does anyone have leads?

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

Stephanie, 

Have you looked at any of the research done by Culture Track and La Placa Cohen.  They have been researching audience behaviors, including virtual engagement.  You might find what you are looking for there.

https://culturetrack.com/research/reports/

Christina

------------------------------
Christina Brown
Director of Membership Programs
Phoenix Art Museum
Phoenix AZ
------------------------------

Original Message:
Sent: 08-31-2020 02:01 PM
From: Stephenie Berggrun
Subject: Data on Positive Measurable Impacts of Virtual Programming

I'm seeking evidence that virtual programming led to future increased attendance (or any other measurable that has increased the bottom line) and has led to an increase in museum engagement, reputation and awareness. Does anyone have metrics from their organization's experience that they would be willing to share? I've looked for studies by professional organizations that compile such data but haven't come across anything yet. Does anyone have leads?

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

Original Message:
Sent: 9/18/2020 1:14:00 PM
From: Christina Brown
Subject: RE: Data on Positive Measurable Impacts of Virtual Programming

Stephanie, 

Have you looked at any of the research done by Culture Track and La Placa Cohen.  They have been researching audience behaviors, including virtual engagement.  You might find what you are looking for there.

https://culturetrack.com/research/reports/

Christina

------------------------------
Christina Brown
Director of Membership Programs
Phoenix Art Museum
Phoenix AZ
------------------------------

Original Message:
Sent: 08-31-2020 02:01 PM
From: Stephenie Berggrun
Subject: Data on Positive Measurable Impacts of Virtual Programming

I'm seeking evidence that virtual programming led to future increased attendance (or any other measurable that has increased the bottom line) and has led to an increase in museum engagement, reputation and awareness. Does anyone have metrics from their organization's experience that they would be willing to share? I've looked for studies by professional organizations that compile such data but haven't come across anything yet. Does anyone have leads?

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

HI Mellissa,
How are you all measuring engagement and which platforms are you seeing the most usage on?  We are currently looking at our stats and platforms as well.  

Thanks.

------------------------------
Carlos Mosqueda
Creative Tech II
Denver Museum of Nature & Science
Denver CO
------------------------------

Original Message:
Sent: 09-21-2020 10:29 AM
From: Melissa Felder
Subject: Data on Positive Measurable Impacts of Virtual Programming

We've seen significant increases in digital content/virtual programming views, engagement, longer views/dwell time, and importantly a broadening/expansion of our audience (more global and younger). 

--

Melissa Felder

415-710-0643

Chief Revenue and Marketing Officer

California Academy of Sciences

The mission of the California Academy
of Sciences is to explore, explain, and
sustain life. Learn more about our work.
Facebook | Twitter | Instagram

Original Message:
Sent: 9/18/2020 1:14:00 PM
From: Christina Brown
Subject: RE: Data on Positive Measurable Impacts of Virtual Programming

Stephanie,

Have you looked at any of the research done by Culture Track and La Placa Cohen.  They have been researching audience behaviors, including virtual engagement.  You might find what you are looking for there.

https://culturetrack.com/research/reports/

Christina

------------------------------
Christina Brown
Director of Membership Programs
Phoenix Art Museum
Phoenix AZ

Original Message:
Sent: 08-31-2020 02:01 PM
From: Stephenie Berggrun
Subject: Data on Positive Measurable Impacts of Virtual Programming

I'm seeking evidence that virtual programming led to future increased attendance (or any other measurable that has increased the bottom line) and has led to an increase in museum engagement, reputation and awareness. Does anyone have metrics from their organization's experience that they would be willing to share? I've looked for studies by professional organizations that compile such data but haven't come across anything yet. Does anyone have leads?

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

Original Message:
Sent: 9/22/2020 11:06:00 AM
From: Carlos Mosqueda
Subject: RE: Data on Positive Measurable Impacts of Virtual Programming

HI Mellissa,
How are you all measuring engagement and which platforms are you seeing the most usage on?  We are currently looking at our stats and platforms as well.  

Thanks.

------------------------------
Carlos Mosqueda
Creative Tech II
Denver Museum of Nature & Science
Denver CO
------------------------------

Original Message:
Sent: 09-21-2020 10:29 AM
From: Melissa Felder
Subject: Data on Positive Measurable Impacts of Virtual Programming

We've seen significant increases in digital content/virtual programming views, engagement, longer views/dwell time, and importantly a broadening/expansion of our audience (more global and younger). 

--

Melissa Felder

415-710-0643

Chief Revenue and Marketing Officer

California Academy of Sciences

The mission of the California Academy
of Sciences is to explore, explain, and
sustain life. Learn more about our work.
Facebook | Twitter | Instagram

Original Message:
Sent: 9/18/2020 1:14:00 PM
From: Christina Brown
Subject: RE: Data on Positive Measurable Impacts of Virtual Programming

Stephanie,

Have you looked at any of the research done by Culture Track and La Placa Cohen.  They have been researching audience behaviors, including virtual engagement.  You might find what you are looking for there.

https://culturetrack.com/research/reports/

Christina

------------------------------
Christina Brown
Director of Membership Programs
Phoenix Art Museum
Phoenix AZ

Original Message:
Sent: 08-31-2020 02:01 PM
From: Stephenie Berggrun
Subject: Data on Positive Measurable Impacts of Virtual Programming

I'm seeking evidence that virtual programming led to future increased attendance (or any other measurable that has increased the bottom line) and has led to an increase in museum engagement, reputation and awareness. Does anyone have metrics from their organization's experience that they would be willing to share? I've looked for studies by professional organizations that compile such data but haven't come across anything yet. Does anyone have leads?

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

Hi,

We have seen positive results from virtual programming. We have two regularly scheduled Facebook events each week that are taking the place of previous in-person programs (same days/same times). We have seen viewership double and triple since the pandemic began. And a lot more sharing to broaden the reach and engagement with each post. We feel it has been a very successful addition to our programming line-up and plan to continue virtual offerings even after we can go back to in-person. Thanks!

------------------------------
Sheryl Mays
Museum Director
Cape Fear Museum of History and Science
Wilmington NC
------------------------------

Original Message:
Sent: 08-31-2020 02:01 PM
From: Stephenie Berggrun
Subject: Data on Positive Measurable Impacts of Virtual Programming

I'm seeking evidence that virtual programming led to future increased attendance (or any other measurable that has increased the bottom line) and has led to an increase in museum engagement, reputation and awareness. Does anyone have metrics from their organization's experience that they would be willing to share? I've looked for studies by professional organizations that compile such data but haven't come across anything yet. Does anyone have leads?

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

Has anyone been doing online programming that has been for a fee?

------------------------------
Carlos Mosqueda
Application/Web Developer and Designer, UI/UX, Data Evaluator
Denver Museum of Nature & Science
Denver CO
------------------------------

Original Message:
Sent: 08-31-2020 02:01 PM
From: Stephenie Berggrun
Subject: Data on Positive Measurable Impacts of Virtual Programming

I'm seeking evidence that virtual programming led to future increased attendance (or any other measurable that has increased the bottom line) and has led to an increase in museum engagement, reputation and awareness. Does anyone have metrics from their organization's experience that they would be willing to share? I've looked for studies by professional organizations that compile such data but haven't come across anything yet. Does anyone have leads?

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------

Hi Carlos,

Yes, we have been charging for our online programming including Family Game & Trivia Nights, virtual Tea Parties, video streaming, lectures, and Girl Scout programming. We gather contact information and payment using Ticketleap and send links separately at the moment. Happy to answer more questions if you have any! 

Sheridan

------------------------------
Sheridan Small
Director of Education
Dumbarton House NSCDA
Washington DC
------------------------------

Original Message:
Sent: 09-22-2020 12:07 PM
From: Carlos Mosqueda
Subject: Data on Positive Measurable Impacts of Virtual Programming

Has anyone been doing online programming that has been for a fee?

------------------------------
Carlos Mosqueda
Application/Web Developer and Designer, UI/UX, Data Evaluator
Denver Museum of Nature & Science
Denver CO

Original Message:
Sent: 08-31-2020 02:01 PM
From: Stephenie Berggrun
Subject: Data on Positive Measurable Impacts of Virtual Programming

I'm seeking evidence that virtual programming led to future increased attendance (or any other measurable that has increased the bottom line) and has led to an increase in museum engagement, reputation and awareness. Does anyone have metrics from their organization's experience that they would be willing to share? I've looked for studies by professional organizations that compile such data but haven't come across anything yet. Does anyone have leads?

------------------------------
Stephenie Berggrun
Associate Museum Manager
Wells Fargo Museums
Charlotte NC
------------------------------