Oh man, this has been an issue for us for quite some time. My predecessors had an unofficial policy of waiving fees for the local newspaper (not all press/media) and they would constantly be asking for some basic research, but also lots of images. Requests would come in for a dozen images or more and only one or two would end up being used.
My curator and I put an end to that and they started screaming bloody murder and how dare we after all the support they provide us. We would get the occasional "hey we have a great little museum in town" that would be part of praising all the cultural institutions, but when we mentioned their failure to run any of our press releases or sponsor any events we get the run around.
Right now we have offered to give them a limited number of free images a year and do cursory searches like we would for any researcher in exchange for a mention that you can learn more about x subject they are writing about at our museum with contact information. We've been waiting months for a reply.
I know newspapers are suffering and you want good relations with them to promote you, but keep in mind they are a business and they run stories and your images to create reader interest and sell more newspapers.
Harry Klinkhamer
Historical Resources Manager
City of Venice
941-486-2490
hklinkhamer@venicegov.com
Venice Museum & Archives City of Venice
http://www.venicemuseum.org/ http://venicegov.com
The value of history is, indeed, not scientific but moral:
by liberalizing the mind, by deepening the sympathies,
by fortifying the will, it enables us to control, not society,
but ourselves - a much more important thing; it prepares
us to live more humanely in the present and to meet rather
than to foretell the future.
-Carl Becker from Every Man His Own Historian