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  • 1.  Membership trends and analytics

    Posted 06-09-2019 04:34 PM
    I'm seeking information and resources on non-profit membership trends and marketing methods, as well as membership retention. Any suggestions? 

    Amanda Ross

    Assistant Manager of Guest Experience
    aross@cincymuseum.org
    513-287-7000, ext. 5465

    MMS logo


    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 2.  RE: Membership trends and analytics

    Posted 06-10-2019 08:24 AM
    Amanda,   Membership Consultants does a Pulse of Membership survey twice annually to collect aNd share membership trends.  Our webinar to report these trends is this Wednesday.  We will be sending you an invite today.   If anyone would like to participate email my colleague.  Tabetha@membership-Consultants.com

    thanks!   Dana Hines

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    Dana Hines
    Vice President Membership Marketing

    Membership Consultants
    Saint Louis MO
    dana@membership-consultants.com
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    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 3.  RE: Membership trends and analytics

    Posted 06-10-2019 10:00 AM
    Hi Amanda,
    I co-authored a comprehensive resource for museum membership titled Membership Marketing in the Digital Age that includes trends and best practices for membership marketing, renewals, and benchmarking. You can order directly from the publisher here: https://rowman.com/ISBN/9781442259829/Membership-Marketing-in-the-Digital-Age-A-Handbook-for-Museums-and-Libraries. Also, Colleen Dilenschneider publishes a lot of great data on membership on her blog at https://www.colleendilen.com. JCA Arts Marketing, LaPlaca Cohen's Culture Track, Tessitura, and Blackbaud all have benchmarking studies that include data on nonprofit membership trends as well.

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    Rosie Siemer
    FIVESEED
    rosie@fiveseed.com
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    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 4.  RE: Membership trends and analytics

    Posted 06-10-2019 11:24 AM
    Amanda, as promised, here is a link to our webinar that will review the results of our "Pulse of Membership" webinar this Wednesday, June 12th.

    Here's the webinar registration link: https://attendee.gotowebinar.com/register/3341228219313762061?source=Web+Link

    FYI, Membership Consultants surveys membership managers at museums, zoos, gardens and other membership organizations across the country twice annually. We survey on all aspects of membership marketing, trends, acquisition, renewals and management issues.  We typically get 200+ membership managers to participate, so it is a well rounded data set.  We also analyze some of the trends by type of membership organization, so it is possible to see how your type of organization is doing amongst your peers.

    We invite you and anyone else who would like to be part of the webinar and discussion this week.  If you cannot attend, we will also be posting the results on our website at www.Membership Consultants.com very soon.

    Dana Hines

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    Dana Hines
    Vice President Membership Marketing

    Membership Consultants
    Saint Louis MO
    dana@membership-consultants.com
    ------------------------------

    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 5.  RE: Membership trends and analytics

    Posted 06-11-2019 03:20 PM
    Colleen Dilenschneider's blog "Know Your Own Bone" is a wealth of info!

    https://www.colleendilen.com/

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    Christine Ham
    Membership & Visitor Experience Supervisor
    Whatcom Museum
    Bellingham WA
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    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 6.  RE: Membership trends and analytics

    Posted 06-11-2019 04:28 PM
    Hi Amanda, 

    You might find some of the resources posted from AMMC helpful. 

    Best,
    Erin

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    Erin Weaver | Founder & Principal
    Pennington Gray | membership, annual giving, & audience development
    penningtongray.com

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    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more