Seeking insight from museums/sites with experience in charging a separate admission fee for an outdoor exhibition, or a "grounds pass". With Covid constraints, our indoor Norman Rockwell Museum experience is only available to a small percentage of normal visitors. And, of course, overall visitor apprehension for indoor activities will continue into the summer/fall. We are lucky to also have 36 acres of beautiful park-like grounds with permanent sculptures, paved paths, and woods walks - which we have never charged for.
This summer we will feature a new juried sculpture exhibit "Land of Enchantment" to compliment our large galley exhibition "Enchanted: A History of Fantasy Art". Like many of you - we're looking for revenue "recovery" opportunities, and are exploring the feasibility and logistics of charging an "outdoor only" fee, add-on, and/or strategically placed outdoor donation boxes. Thanks for your input and experience with any of these options ... any pros/cons, lessons learned, results appreciated!
Many thanks,
Margit
------------------------------
Margit Hotchkiss
[Chief Marketing Officer]
Norman Rockwell Museum
Stockbridge MA
------------------------------