Hi Lauren,
I do not have budget templates to share, but when you do your budget, assuming your museum has a retail store and maybe a cafe/visitor dining, recommend you be sure there are some marketing dollars/plan(s) included in your budget for these two often overlooked areas. Special Exhibtions usually mean increased attendance and increased attendance from visitors and members should mean more sales (and profit) dollars for the Museum in these areas.
Hope this is helpful.
Best regards,
Art
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Art Manask
Principal
Art Manask Consulting
artmanask@gmail.com818 358-3588
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Original Message:
Sent: 09-10-2021 09:54 AM
From: Lauren Lessing
Subject: Marketing budgets
Hello all. I'm creating a marketing budget template for exhibitions, and I'm gathering examples of marketing budgets for exhibitions, large and small. If you have some good examples, and a free moment, please send them to me at lauren-lessing@uiowa.edu.
Thanks, and stay safe out there!
Lauren
Lauren Lessing, (she/her/hers)
Director, Stanley Museum of Art
150 North Riverside Drive, Iowa City 52242
Office:319-335-1722, Mobile: 207-660-3605
stanleymuseum.uiowa.edu
