Open Forum

 View Only

  • 1.  Digital Membership

    Posted 05-19-2021 11:36 AM
    I work for an art museum and we are considering moving to a digital membership app. Has anyone had a positive or negative experience with this that they could share? Thanks!

    ------------------------------
    Heather Wilson
    Deputy Director
    Cameron Art Museum
    Wilmington NC
    ------------------------------
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 2.  RE: Digital Membership

    Posted 05-20-2021 09:14 AM
    We moved to a digital membership card about 2 years ago. It is a savings on paper, ink, postage, etc. No reprinting lost cards, and can keep track if guest passes were used. The member can download their membership within seconds of joining online or over the phone. It is great having the card and guest passes accessible on the app. Downside is getting members on board to use it. We still have folks that do not have smart phones or don't use apps. We then will email them their card and passes. It really helped having the app during the pandemic, since we were not in the office and did not have access to printers at home to be printing out cards. We use the eMembership app.

    ------------------------------
    KarenLee Parmelee
    Membership Associate
    Grounds for Sculpture
    Hamilton NJ
    ------------------------------

    Original Message
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 3.  RE: Digital Membership

    Posted 05-20-2021 10:47 AM

    We just went digital with WildApricot (also known as Personify), although we'll still be issuing paper cards as well for our older members who don't do the whole internet thing yet.  So far it's been great, although admittedly we just started using it a few months ago.

    When I researched digital membership platforms this one was almost always ranked the highest, and I'm sure you've done similar research so I won't go into all the specifics but one of the biggest advantages for us (and made it easier to justify the annual cost) is that you can actually build and host your website for free on their platform.  We already had a decent website but it was getting about time for an upgrade anyways, and by doing it on their platform everything is integrated--no more dealing with separate plugins for sales, event registration, social media posts, etc.  It's all there and works seamlessly.  And cutting our third party hosting fees helped justify the annual subscription for WA.



    ------------------------------
    Kenny Libben , Curator
    Cleo Redd Fisher Museum - Mohican Historical Society
    Loudonville OH
    ------------------------------

    Original Message
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 4.  RE: Digital Membership

    Posted 05-21-2021 09:10 AM
    Hi Heather

    Guide by Cell offers digital membership cards. Here is some information: Guide by Cell Mobile Digital Cards. One of the perks with Guide by Cell membership cards is you have the option to send text message communication with your members.  Feel free to reach out with any questions.

    ------------------------------
    Kim Peterson
    Content Marketing Specialist
    San Francisco CA
    ------------------------------

    Original Message
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 5.  RE: Digital Membership

    Posted 05-21-2021 09:57 AM
    Hi Heather, 

    We've had a digital membership card since 2014. We use PassEdge because it's tied into the ticketing system we use - Gateway Ticketing's Galaxy system. This app is awesome because it's not only the digital membership card, it's also the digital map, an easy way for our members to share their tickets with friends/family, it's multi-lingual, there are interactive/engagement opportunities like scavenger hunts and more. I highly encourage you check them out - especially if you're using Galaxy for your ticketing/POS. https://www.passedgeapp.com/


    Ashley

    Director of Audience Development

    Denver Museum of Nature & Science



    ------------------------------
    Ashley Alexander
    Director of Membership
    Denver Museum of Nature & Science
    Denver CO
    ------------------------------

    Original Message
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 6.  RE: Digital Membership

    Posted 05-21-2021 11:43 AM
    Hi Heather,

    I'd welcome you to take a look at Cuseum's digital membership cards. We've been creating digital cards for years and have sent several million cards on behalf of our many customers. No app download necessary, and they go straight into the Apple Wallet and Google Pay.

    If you are still in the research phase, you may also enjoy our free online membership academy, which has tons of resources including surveys from membership leaders sharing their digital transformation plans, digital adoption best practices, guides on how to be successful in your digital membership launch, as well as many other helpful articles.

    Lastly, feel free to also join us on Membership Mondays, our free webinar series where we dive into all things membership. Here is a link to our next episode, which is actually on Tuesday, so as not to interfere with AAM Virtual! Link to register here: Re-engaging, Recapturing, and Rebuilding Your Membership Base

    Hope this helps! 


    ------------------------------
    Dan Sullivan
    Partnerships
    Cuseum
    Boston MA
    ------------------------------

    Original Message
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


Related Content