Andrea, a lot of people are extending extra monthis to membership commensurate to the nber of months of closure. So some orgs have already announced to members via email thst they will be getting an extra month or two of membership tacked into their current renewal date. Some membership programs have CRMs that allow them to do a global change. Those that cannot do that are saying that the extra months will be added on their next visit.
a couple of warnings. This will pus some revenue into your next fiscal year, which will only exacerbate the lower revenues everyone will already be experiencing this year. So be prepared!
Also, since membership is really one of the only cash flow generators during these times, even though you are extending an extra month or two, continue to solicit members for April snd May now even though those people will now have renewal dates of May and June now.
finally, don't be afraid to ask you members for added support! Now! Make your case of no gate, cafe or shop revenues now, meaning you need there help more than ever!
we have a client now who is doing renewals, a special appeals, and a lapsed member appeal right now and the money is pouring in. Your members love you snd they will come through for you, but you have to ask!!
Best of luck to you!
Dana Hines
Dana@Membership-Consultants.com
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Dana Hines
Vice President Membership Marketing
Membership Consultants, A Gabriel Group Company
Earth City MO
Dana.Hines@gabrielgroup.com------------------------------
Original Message:
Sent: 04-07-2020 05:43 PM
From: Andrea Caldwell
Subject: memberships
What seems to be the prevailing practice for extending memberships? By calendar quarter? For each day closed tack on a day at the end? We'd love to hear your best practices. Many thanks in advance
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Andrea Caldwell
Community and Government Relations Manager
San Diego Zoo Global
San Diego CA
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