We are a international single artist museum and we offer the North American Reciprocal Membership NARM at highest General Membership Level and to our Upper Membership levels. We offer the benefit so that we have a featured benefit to offer to our non-Local visitors. 75% of our visitation is outside the local market. Membership is a hard sale for transient visitors. NARM and "financial support" are two of the reasons we able to sale memberships to the 75% on non-local visitors.
Due to the number of local NARM affiliations we restrict NARM benefits from museums within 50 mile radius. Within the 50 Mile radius there are over 3500 NARM memberships and the affiliate museums. The Dali Museum only has 300 NARM memberships so the allocation is unbalanced to the Free Admission so we restrict the reciprocity within 50 miles of the museum.
As you can imagine this is a source of contention to local member with a desire to visit the Dali Museum. To offset this we created a local reciprocity program with local museums (all within the NARM restriction so that each month The Dali Museum features a Local Reciprocal for ALL members. We schedule the reciprocity based on total Households for each affiliate museum So that when we are in our slow season we feature affiliates with higher households and when we are in busier season we feature museums with lower total household. Make the impact on admission work for us.
Feel free to check out the NARM FAQ and The Membership Reciprocal on our website at
Membership Reciprocity Program - Salvador Dali Museum and at
Salvador Dali Museum.
Salvador Dali Museum |
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Membership Reciprocity Program - Salvador Dali Museum |
Each month, Dali Museum members receive free admission to a different area museum or attraction as a benefit of their Dali Museum membership. Members of the partnering museums/attractions are invited to visit The Dali during the corresponding month. Details of the program The Dali Museum and our partnering museums proudly extend free admission to each ... |
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Thanks
Jim
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James Nixon
Membership & Group Sales Manager
Salvador Dali Museum
Saint Petersburg FL
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Original Message:
Sent: 07-19-2017 03:58 PM
From: Leora Mattila
Subject: Member Reciprocity
I'd like to find out if any accredited museums out there have any sort of reciprocity agreement with other accredited museums to offer free or reduced admission to each others' members? We are newly accredited and the question has been raised. Thank you!
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Leora Mattila MBA
Project Manager
Minnesota Landscape Arboretum
Chaska MN
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