Hi Luis,
Good luck with your event! I work with a YP group at the Denver Art Museum called CultureHaus. They have their own YP board, which is great because they come up with new ideas each year that they know their demographic will be likely to respond to. So my first thought is that a larger committee or something outside of the "younger" group you already have could be helpful.
In response to your questions:
1) That seems like a reasonable price-point to me but the question is - what does it include? Our group has been charging $85+ successfully but they are more established with a strong network and email list. They also offer an open bar and have all donated alcohol, which helps increase the value of the ticket price. You could always include a certain amount of drink tickets if you don't want to have a full open bar, but showing the value is generally important to this group. I agree that starting out at a lower price point makes sense to get the event started, although it also might make it more difficult to increase the price in the future.
2) One fundraising vehicle CultureHaus has had a lot of success with has been a "blind-buy" in which there is a wide range of donated prizes at a range of values. Guests donate $20-$35 and they might get a high value "prize" (like an expensive bottle of wine or a night at the Four Seasons), or might get a prize slightly less than the value they donated, knowing that it is a risk. This has been very popular and sold out quickly each year - especially with a few high value prizes that can be promoted.
Feel free to reach out with any other questions you might have!
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Mary Beth Polce
Major Gifts Officer
Denver Art Museum
Denver CO
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Original Message:
Sent: 06-28-2018 12:50 PM
From: Luis Cortes
Subject: Young Professionals Fundraiser
Hi everyone,
After a lot of research, my Museum gave me the green light to create and promote a fundraiser aimed at young professionals. This fundraiser will target guest, members and potential funders and members under the age of 40. However, there will be no age restriction and the community at large will be welcomed to participate and support the Museum. The theme for the evening will be "Games and Gaming from past to present" and will feature a variety of 80's and 90's throwback / retro games for the guests to enjoy. The atmosphere will be casual and relaxed and will include our collections-based exhibits and displays, casual fare, special formulated activities, and we hope to have several other fundraising opportunities.
Usually, our past fundraisers have mostly been really formal Galas with the guest list being over 50 years old, and though we do bring in some funds, we get complaints from the community that the ticket prices are too high for them to attend (Usually around $500 per seat). So a few other "younger" museum team members and myself came up with this fundraiser. This event is extremely different from what we usually do, and we feel like we are taking a risk. The tickets will be $30 general attendance and $50 VIP, with $5 off if they are purchased before the month the event is scheduled for.
This is the first large event me and my makeshift team have been responsible for, and we are excited! However, we are also nervous because we hoped to hit a goal of $30 K for this event and since the tickets are fairly inexpensive, we wont hit the mark with ticket sales alone. We thought about a raffle, but we cant seem to locate anything that we could raffle off that would have the draw necessary for guests to purchase the amount of tickets we'd hoped. Realistically, we hope to raise $15 k and keep working on making this event larger and more popular every year, but I cant help but to think that we could raise more.
So, two inquiries:
1) Does the price point seem realistic? or too high or low for the target demographic?
2) Anyone has any other "inside the event" fundraising ideas that could raise funds that wont cost us a large chunk of our revenue? We are thinking about a silent auction, but the items donated are not as impressive as we had hoped.
Any feedback and advice would be greatly appreciated!
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Luis Cortes
Executive Assistant
Fort Worth Museum of Science & History
Fort Worth TX
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