For smaller museums, it can be difficult to know where to devote our marketing resources. Small museums are often strapped for cash and their staff is wearing 20, or more, different hats. It can be a real mystery to even figure out where to begin.
To help out small museums (including my own), I'm trying to figure out how to spend a marketing budget in the most effective way possible to reach the most people who are likely to visit, join the museum's membership, purchase from the store, etc.
I'm drilling down on this question through small-scale research, and - if you work at a small to medium size museum - I'd appreciate your help. Please complete this survey to contribute to this project.
Museum Marketing Survey
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Susan Hawksworth
Museum Director
Smoky Hill Museum
Salina KS
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