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Hi there! We are a free-admission American Art and History Museum in Georgia. I am the membership manager and currently looking at changing up our membership structure. We have one group in particular that we are at a loss with what to do with them. The group is referred to as our "Young Art Patrons" and they are an affiliate group of our membership. This means membership in that group is an "add-on" to any membership level that you choose.

The current "mission" for that group is to "Provide culturally enriching experiences for young adults (ages 21-40's)." One of the main benefits is access to exclusive YAP socials and related programs.

How the group has been run for the past two years has been with a "board" that decides on programming and events that the group would like to host. The Idea was that those board members would invest their time and effort into making those events successful. What we have actually found is that it is VERY hard to keep that board involved and active. This has turned into a lot of time taken out of my schedule to create, promote, and execute events for this group, which have had VERY low turnout.

I am looking for ideas on how to transform this group into something more appealing to the young audience (20s-40s) that we are trying to reach!

What has your museum done for membership groups for this age range that has been successful, or what have you seen done successfully at other institutions?

Thanks in advance!

Hi there! We are a free-admission American Art and History Museum in Georgia. I am the membership manager and currently looking at changing up our membership structure. We have one group in particular that we are at a loss with what to do with them. The group is referred to as our "Young Art Patrons" and they are an affiliate group of our membership. This means membership in that group is an "add-on" to any membership level that you choose.

The current "mission" for that group is to "Provide culturally enriching experiences for young adults (ages 21-40's)." One of the main benefits is access to exclusive YAP socials and related programs.

How the group has been run for the past two years has been with a "board" that decides on programming and events that the group would like to host. The Idea was that those board members would invest their time and effort into making those events successful. What we have actually found is that it is VERY hard to keep that board involved and active. This has turned into a lot of time taken out of my schedule to create, promote, and execute events for this group, which have had VERY low turnout.

I am looking for ideas on how to transform this group into something more appealing to the young audience (20s-40s) that we are trying to reach!

What has your museum done for membership groups for this age range that has been successful, or what have you seen done successfully at other institutions?

Thanks in advance!

Hi there! We are a free-admission American Art and History Museum in Georgia. I am the membership manager and currently looking at changing up our membership structure. We have one group in particular that we are at a loss with what to do with them. The group is referred to as our "Young Art Patrons" and they are an affiliate group of our membership. This means membership in that group is an "add-on" to any membership level that you choose.

The current "mission" for that group is to "Provide culturally enriching experiences for young adults (ages 21-40's)." One of the main benefits is access to exclusive YAP socials and related programs.

How the group has been run for the past two years has been with a "board" that decides on programming and events that the group would like to host. The Idea was that those board members would invest their time and effort into making those events successful. What we have actually found is that it is VERY hard to keep that board involved and active. This has turned into a lot of time taken out of my schedule to create, promote, and execute events for this group, which have had VERY low turnout.

I am looking for ideas on how to transform this group into something more appealing to the young audience (20s-40s) that we are trying to reach!

What has your museum done for membership groups for this age range that has been successful, or what have you seen done successfully at other institutions?

Thanks in advance!