Open Forum

Since museums are not open to the public and engaging with their community through social media platforms, can you tell me if you are capturing those analytics? Will you consider those numbers a certain segment of attendance in your reporting? Any thoughts or suggestions?

Thanks

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Kelly Bradshaw
Administrative Associate
Oklahoma State University Museum of Art
Stillwater OK
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Following. I have similar questions.

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Akane Henriquez
Systems Manager
Chicago History Museum
Chicago IL
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Original Message:
Sent: 04-15-2020 10:14 AM
From: Kelly Bradshaw
Subject: Engagement numbers from Social Media

Since museums are not open to the public and engaging with their community through social media platforms, can you tell me if you are capturing those analytics? Will you consider those numbers a certain segment of attendance in your reporting? Any thoughts or suggestions?

Thanks

------------------------------
Kelly Bradshaw
Administrative Associate
Oklahoma State University Museum of Art
Stillwater OK
------------------------------

Hi Kelly,
We are capturing those numbers, both reach and views, for all our digital posts/offerings. We are reporting/sharing those numbers with our board, donors, sponsors and funders, and using them to inform decisions about future posts/offerings. Funders in our area are particularly interested to know if our social/digital tours and activities are meeting a need in the community or if they are just things we thought we should do. The numbers help us demonstrate that there is both an interest and a need, especially when coupled with community and teacher survey responses.

Best,
Keni

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Keni Sturgeon
Executive Director
Wenatchee Valley Museum & Cultural Center
Wenatchee WA
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Original Message:
Sent: 04-15-2020 10:14 AM
From: Kelly Bradshaw
Subject: Engagement numbers from Social Media

Since museums are not open to the public and engaging with their community through social media platforms, can you tell me if you are capturing those analytics? Will you consider those numbers a certain segment of attendance in your reporting? Any thoughts or suggestions?

Thanks

------------------------------
Kelly Bradshaw
Administrative Associate
Oklahoma State University Museum of Art
Stillwater OK
------------------------------

Hi Kelly,
We have expanded our online offerings considerably, with very positive results with both media and our followers, including a lot of new followers. I think that Keni's response summed-up our process perfectly in describing ours as well!
Cheers,
Ted

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[Ted] [Huetter]
[Sr. PR and Communications Mgr.]
[The Museum of Flight]
[Seattle] [WA]
[Ted]
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Original Message:
Sent: 04-16-2020 11:12 AM
From: Keni Sturgeon
Subject: Engagement numbers from Social Media

Hi Kelly,
We are capturing those numbers, both reach and views, for all our digital posts/offerings. We are reporting/sharing those numbers with our board, donors, sponsors and funders, and using them to inform decisions about future posts/offerings. Funders in our area are particularly interested to know if our social/digital tours and activities are meeting a need in the community or if they are just things we thought we should do. The numbers help us demonstrate that there is both an interest and a need, especially when coupled with community and teacher survey responses.

Best,
Keni

------------------------------
Keni Sturgeon
Executive Director
Wenatchee Valley Museum & Cultural Center
Wenatchee WA

Original Message:
Sent: 04-15-2020 10:14 AM
From: Kelly Bradshaw
Subject: Engagement numbers from Social Media

Since museums are not open to the public and engaging with their community through social media platforms, can you tell me if you are capturing those analytics? Will you consider those numbers a certain segment of attendance in your reporting? Any thoughts or suggestions?

Thanks

------------------------------
Kelly Bradshaw
Administrative Associate
Oklahoma State University Museum of Art
Stillwater OK
------------------------------

LONG MESSAGE -- 

Kelly, I'm definitely capturing key analytics from our social media since our temporary closure started March 17. There's been no indication yet from leadership whether they will count the social analytics toward our attendance totals, but we are definitely using them to demonstrate that we're meeting the terms of certain grants. 

The social analytics that are most meaningful for our Museum are engagements, shares, and comments/questions. Of course, we're also keeping an eye on number of followers because the Board always wants to know that's increasing. 

Here's an example of how I'm tracking our analytics on a spreadsheet (very quick-and-dirty, but it gets the job done when everything is so crazy right now!):

Date	Topic	Video (Y/N)	Live or Recorded	Facebook
17-Mar	St. Patrick's Day do-at-home science experiment	Y	Recorded	63 engagements 4 shares 2 comments/questions
18-Mar	Manatee Mondays - minute of manatee zen	Y	Recorded	1,152 engagements 106 shares 26 comments/questions
19-Mar	"Mars Curiosity Rover Snaps Its Highest-Resolution Panorama Yet" - curated from NASA	N	N/A	102 engagements 10 shares 4 comments/questions
20-Mar	Collie's release and manatee care	Y	Live	2,300 views 18 shares 49 comments/questions
20-Mar	"Collie the manatee returns to the wild"	N	N/A	571 engagements 32 shares 2 comments/questions
21-Mar	Tales Under the Tree virtual story time - "At Home with the Gopher Tortoise" by Madeleine Dunphy	Y	Recorded	258 engagements 18 shares 2 comments/questions

I hope this helps!

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Remi Gonzalez, APR
Director of Communications and Brand
The Bishop Museum of Science and Nature
Bradenton FL
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Original Message:
Sent: 04-15-2020 10:14 AM
From: Kelly Bradshaw
Subject: Engagement numbers from Social Media

Since museums are not open to the public and engaging with their community through social media platforms, can you tell me if you are capturing those analytics? Will you consider those numbers a certain segment of attendance in your reporting? Any thoughts or suggestions?

Thanks

------------------------------
Kelly Bradshaw
Administrative Associate
Oklahoma State University Museum of Art
Stillwater OK
------------------------------