Open Forum

Hi folks,

Have any of you conducted a visitor mapping study of your museum or outdoor site?

My organization consists of multiple sites (historic, public gardens, recreational, agricultural) and I am looking for recommendations for vendors and researchers who could help conduct and analyze how visitors navigate and circulate through our properties. I am currently applying for a grant to support this, so I am specifically looking for cost estimates that could then be applied to an RFP should the grant be approved.

Feel free to email me directly at: dsteinmann@thetrustees.org

Many thanks!
Danielle

------------------------------
Danielle Steinmann
Director of Visitor Interpretation
The Trustees of Reservations
Boston MA
------------------------------

I do this informally by using The Museum security cameras. Whenever we make a change to our exhibits I review the cameras in the area by looking at recordings before and after the change. It is very enlightening. It is amazing how much visitor engagement can be affected by lighting, object placement, and interpretive materials.

------------------------------
John Jenkins
President & CEO
SPARK Museum of Electrical Invention
Bellingham WA
------------------------------

Original Message:
Sent: 10-30-2018 10:23 AM
From: Danielle Steinmann
Subject: Visitor Journey Mapping

Hi folks,

Have any of you conducted a visitor mapping study of your museum or outdoor site?

My organization consists of multiple sites (historic, public gardens, recreational, agricultural) and I am looking for recommendations for vendors and researchers who could help conduct and analyze how visitors navigate and circulate through our properties. I am currently applying for a grant to support this, so I am specifically looking for cost estimates that could then be applied to an RFP should the grant be approved.

Feel free to email me directly at: dsteinmann@thetrustees.org

Many thanks!
Danielle

------------------------------
Danielle Steinmann
Director of Visitor Interpretation
The Trustees of Reservations
Boston MA
------------------------------

Hi everyone,

My experience has been that zoos and aquariums are really at the forefront of this work in the cultural sector. Here in Chicago, I know the Lincoln Park Zoo, the Shedd Aquarium, and Brookfield Zoo all do some variation of journey mapping.

Would love to hear more about other types of museums that do!
Elena

------------------------------
Elena Gonzales
Independent Scholar, Curator
------------------------------

Original Message:
Sent: 10-31-2018 09:55 AM
From: John Jenkins
Subject: Visitor Journey Mapping

I do this informally by using The Museum security cameras. Whenever we make a change to our exhibits I review the cameras in the area by looking at recordings before and after the change. It is very enlightening. It is amazing how much visitor engagement can be affected by lighting, object placement, and interpretive materials.

------------------------------
John Jenkins
President & CEO
SPARK Museum of Electrical Invention
Bellingham WA

Original Message:
Sent: 10-30-2018 10:23 AM
From: Danielle Steinmann
Subject: Visitor Journey Mapping

Hi folks,

Have any of you conducted a visitor mapping study of your museum or outdoor site?

My organization consists of multiple sites (historic, public gardens, recreational, agricultural) and I am looking for recommendations for vendors and researchers who could help conduct and analyze how visitors navigate and circulate through our properties. I am currently applying for a grant to support this, so I am specifically looking for cost estimates that could then be applied to an RFP should the grant be approved.

Feel free to email me directly at: dsteinmann@thetrustees.org

Many thanks!
Danielle

------------------------------
Danielle Steinmann
Director of Visitor Interpretation
The Trustees of Reservations
Boston MA
------------------------------

Vizcaya conducted a study of mapping how visitors explore the grounds. This was accomplished with a map-based mapping app (Trails) running on mobile devices. We created this study by modeling it on the study done by the Morris Arboretum at the University of Pennsylvania which piloted this for one month in summer 2015. This study was developed by Stacey Kutish, Digital Interpretation Strategist Morris Arboretum of the University of Pennsylvania.

This worked very well for us and we were able to obtain interesting data. Attached is a brief presentation of the study. Attached is a basic overview presentation of the study. 


------------------------------
Mark Osterman, Ed.D.
Adult Learning and Engagement Manager
Vizcaya Museum and Gardens
Miami, FL 33141
------------------------------

Original Message:
Sent: 11-02-2018 12:22 PM
From: Elena Gonzales
Subject: Visitor Journey Mapping

Hi everyone,

My experience has been that zoos and aquariums are really at the forefront of this work in the cultural sector. Here in Chicago, I know the Lincoln Park Zoo, the Shedd Aquarium, and Brookfield Zoo all do some variation of journey mapping.

Would love to hear more about other types of museums that do!
Elena

------------------------------
Elena Gonzales
Independent Scholar, Curator

Original Message:
Sent: 10-31-2018 09:55 AM
From: John Jenkins
Subject: Visitor Journey Mapping

I do this informally by using The Museum security cameras. Whenever we make a change to our exhibits I review the cameras in the area by looking at recordings before and after the change. It is very enlightening. It is amazing how much visitor engagement can be affected by lighting, object placement, and interpretive materials.

------------------------------
John Jenkins
President & CEO
SPARK Museum of Electrical Invention
Bellingham WA

Original Message:
Sent: 10-30-2018 10:23 AM
From: Danielle Steinmann
Subject: Visitor Journey Mapping

Hi folks,

Have any of you conducted a visitor mapping study of your museum or outdoor site?

My organization consists of multiple sites (historic, public gardens, recreational, agricultural) and I am looking for recommendations for vendors and researchers who could help conduct and analyze how visitors navigate and circulate through our properties. I am currently applying for a grant to support this, so I am specifically looking for cost estimates that could then be applied to an RFP should the grant be approved.

Feel free to email me directly at: dsteinmann@thetrustees.org

Many thanks!
Danielle

------------------------------
Danielle Steinmann
Director of Visitor Interpretation
The Trustees of Reservations
Boston MA
------------------------------

Thank you, all, for your comments and wisdom.
Cheers,
Danielle

------------------------------
Danielle Steinmann
Director of Visitor Interpretation
The Trustees of Reservations
Boston MA
------------------------------

Original Message:
Sent: 11-05-2018 01:25 PM
From: Mark Osterman
Subject: Visitor Journey Mapping

Vizcaya conducted a study of mapping how visitors explore the grounds. This was accomplished with a map-based mapping app (Trails) running on mobile devices. We created this study by modeling it on the study done by the Morris Arboretum at the University of Pennsylvania which piloted this for one month in summer 2015. This study was developed by Stacey Kutish, Digital Interpretation Strategist Morris Arboretum of the University of Pennsylvania.

This worked very well for us and we were able to obtain interesting data. Attached is a brief presentation of the study. Attached is a basic overview presentation of the study.


------------------------------
Mark Osterman, Ed.D.
Adult Learning and Engagement Manager
Vizcaya Museum and Gardens
Miami, FL 33141

Original Message:
Sent: 11-02-2018 12:22 PM
From: Elena Gonzales
Subject: Visitor Journey Mapping

Hi everyone,

My experience has been that zoos and aquariums are really at the forefront of this work in the cultural sector. Here in Chicago, I know the Lincoln Park Zoo, the Shedd Aquarium, and Brookfield Zoo all do some variation of journey mapping.

Would love to hear more about other types of museums that do!
Elena

------------------------------
Elena Gonzales
Independent Scholar, Curator

Original Message:
Sent: 10-31-2018 09:55 AM
From: John Jenkins
Subject: Visitor Journey Mapping

I do this informally by using The Museum security cameras. Whenever we make a change to our exhibits I review the cameras in the area by looking at recordings before and after the change. It is very enlightening. It is amazing how much visitor engagement can be affected by lighting, object placement, and interpretive materials.

------------------------------
John Jenkins
President & CEO
SPARK Museum of Electrical Invention
Bellingham WA

Original Message:
Sent: 10-30-2018 10:23 AM
From: Danielle Steinmann
Subject: Visitor Journey Mapping

Hi folks,

Have any of you conducted a visitor mapping study of your museum or outdoor site?

My organization consists of multiple sites (historic, public gardens, recreational, agricultural) and I am looking for recommendations for vendors and researchers who could help conduct and analyze how visitors navigate and circulate through our properties. I am currently applying for a grant to support this, so I am specifically looking for cost estimates that could then be applied to an RFP should the grant be approved.

Feel free to email me directly at: dsteinmann@thetrustees.org

Many thanks!
Danielle

------------------------------
Danielle Steinmann
Director of Visitor Interpretation
The Trustees of Reservations
Boston MA
------------------------------