Dear Ms. Cox:
Inasmuch as you are in Pasadena, I recommend that you contact the person who is in charge of visitors' services / admissions at the Huntington Library, Gallery & Gardens and ask for an appointment so that you can discuss your questions face to face and in the museum itself. You could do the same for the LA County Natural History Museum and LACMA. Although these museums are not "history" museums per se, their overall approach to attracting visitors is similar. (Both the Natural History Museum and the Huntington Library have installations and exhibitions that are primarily historical in nature.)
One of the best ways to understand how a museum attracts visitors is to go to the museum yourself, watch how visitors buy tickets, and ask visitors what brought them to the museum and why they are there.
Afterwards, if you would like to discuss these topics with me or members of my staff by telephone or in person, please feel free to contact me. San Simeon is not too far away from Pasadena, after all!
Sincerely,
Mary L. Levkoff
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Mary L. Levkoff
Museum Director, Hearst Castle
Hearst San Simeon State Historical Monument
750 Hearst Castle Road
San Simeon CA 93452
Original Message:
Sent: 01-04-2017 09:07 AM
From: Amber Parham
Subject: Creating a Positive Visitor Experience - History Museums
Hi Stephanie, you might be interested in checking out the International Museum Theatre Alliance (IMTAL). We are an organization that supports the use of theatre in museums as an educational tool and a way to engage visitors. You'll find many history museums that have integrated programming that utilizes theatre and theatrical technique as a means of engaging, entertaining, and educating their visitors. I hope this helps! Good luck with your research.
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Amber Parham
Museum Educator/Performer
Denver Museum of Nature & Science
Denver CO
Original Message:
Sent: 01-03-2017 12:43 AM
From: Stephanie Cox
Subject: Creating a Positive Visitor Experience - History Museums
I am in my Senior year at University and am working on a paper discussing history museums worldwide, how they create an experience for their visitors, how the industry has changed, and where it is headed in the future. Though I have done a fair amount of reading on the subject, my knowledge comes almost entirely from secondary sources and I don't feel this adequately allows me to understand the concepts I am seeking to cover. I would love to speak with anyone who works, or has worked, in the museum industry in order to expand my knowledge.
I am specifically looking to learn about:
-How museums attract visitors - Do you reach out to specific demographic groups? Utilize social media accounts? Have free visit days? Guest speakers? Which strategies do you feel are most successful in certain situations and why?
-Creating a positive visitor experience
-How to relate knowledge (ex. why placards vs. audio guides - what factors influence the decision)
-Where do you feel the museum industry will be in the future? - Will audio guides become more prevalent? How do you think the museum experience will be different 25 years from now?
I'd love to hear your thoughts on this topic and to discuss it further with anyone who is interested.
Thank you,
Stephanie
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Stephanie Cox
Pasadena, CA
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