Open Forum

 View Only

  • 1.  Free Admission Museum Visitor Counts

    Posted 05-22-2019 02:50 PM
    Hi there!

    To free-admission museums, besides a manual counter, how are you keeping track of visitorship? Thanks in advance!

    Bridgette Russell

    Director of Marketing and Public Relations

    The Columbus Museum

    1251 Wynnton Road

    Columbus, GA  31906

    Ph.: 706.748-2562 ext. 5410

    Fax: 706.748.2570

    www.columbusmuseum.com


    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 2.  RE: Free Admission Museum Visitor Counts

    Posted 05-22-2019 04:22 PM

    We currently rely solely on a guestbook, which we encourage visitors to sign (and most do, but not all).  The guestbook includes a line for them to list the number of persons in their party (so that they can sign an entire group in), as well as what city/state/country they are from.

    We would like to come up with a better way to track visitors, though, so I'll surely be following along with this thread.



    ------------------------------
    Kenny Libben , Curator
    Cleo Redd Fisher Museum - Mohican Historical Society
    Loudonville OH
    ------------------------------

    Original Message
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 3.  RE: Free Admission Museum Visitor Counts

    Posted 05-23-2019 08:50 AM

    We keep a count, and ask for ZIP Codes, or if non-US, country of origin.

     

    Christopher L. Kolakowski

    Director

    The MacArthur Memorial

    MacArthur Square

    Norfolk, VA 23510

    757-441-2965

    Christopher.Kolakowski@norfolk.gov

    www.macarthurmemorial.org

    www.facebook.com/macarthurmemorial

     

    DUTY  - HONOR  - COUNTRY

     




    Original Message
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 4.  RE: Free Admission Museum Visitor Counts

    Posted 05-23-2019 01:08 PM
    To improve the visitor counting accuracy CMA uses an automated counting system in the following areas of the Museum: - 
    ​The system we will be using for this is from TrafSys​
    This system is used in all MGM Casino's in Las Vegas along with the MET and Getty​
    Uses thermal imaging to count people (both entering and exiting)​
    Per manufacturer the system is 99% accurate​
    Multiple units can be linked together to capture counts for spaces with multiple entry points (such as Gallery 230)​
    One CAT6 wire provides power to the unit and link to the network​
    Counters run 24/7 which will pick up counts for after hour events

    ------------------------------
    Jane Alexander
    Chief Digital Information Officer
    The Cleveland Museum of Art
    Cleveland OH 44106
    ------------------------------

    Original Message
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


  • 5.  RE: Free Admission Museum Visitor Counts

    Posted 05-23-2019 01:28 PM
    Edited by Cody Cook 05-23-2019 01:32 PM

    Hi Bridgette,

    We do primarily track attendance with the use of a manual clicker for the museum and different spaces like our children's area and third floor (when requested).  We record this attendance in Access; along with the daily gas price and weather, to see if there is an impact.  We also record the attendance for scheduled and walk-in groups.

    For additional visitorship data, we collect ZIP codes for guests going to the planetarium or programs that require tickets.  We also provide a visitor survey that guests can choose to take, that collects additional information.

    For our largest public event, we also track attendance by passing out stickers and counting them.  It helps keep things accurate, because so many people are coming and going between our building and the college next door.



    ------------------------------
    Cody Cook
    Interpretation Specialist
    Kalamazoo Valley Museum
    Kalamazoo MI
    ------------------------------

    Original Message
    AAM Annual Meeting & MuseumExpo, Baltimore, May 16-19, 2024, click to learn more


Related Content