Open Forum

We're planning to add more digital advertising, including a geotargeting / retargeting / programmatic advertising program, to our mix in the coming months, and are looking at different vendor options. We're currently considering Adroll, MogoArts, and Hearst. I'm interested in hearing from museum marketers who have experience with these (or other) companies, especially MogoArts-which looks great, but appears to primarily have performing arts orgs as clients. Any advice would be appreciated!

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Ann Wiens
Director of Marketing and Communications
Berkeley Art Museum & Pacific Film Archive - University of California
Berkeley CA
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We use Adroll, among others. Happy to connect you with our Dir Digital Mktg. Lmk.

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Melissa Felder
Chief Marketing Officer
California Academy of Sciences
San Francisco CA
Chief Marketing OfficerChief Marketing Officer
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Original Message:
Sent: 02-28-2018 03:17 PM
From: Ann Wiens
Subject: Online advertising recommendations

We're planning to add more digital advertising, including a geotargeting / retargeting / programmatic advertising program, to our mix in the coming months, and are looking at different vendor options. We're currently considering Adroll, MogoArts, and Hearst. I'm interested in hearing from museum marketers who have experience with these (or other) companies, especially MogoArts-which looks great, but appears to primarily have performing arts orgs as clients. Any advice would be appreciated!

------------------------------
Ann Wiens
Director of Marketing and Communications
Berkeley Art Museum & Pacific Film Archive - University of California
Berkeley CA
------------------------------

Melissa,

I was reading through this message and wanted to know if I can connect with you to learn more about the overall digital campaign?

best,
 Cris Scorza (cscorza at MCASD dot org).

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Cris Scorza
Education Curator
Museum of Contemporary Art San Diego
La Jolla CA
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Original Message:
Sent: 03-01-2018 10:03 AM
From: Melissa Felder
Subject: Online advertising recommendations

We use Adroll, among others. Happy to connect you with our Dir Digital Mktg. Lmk.

------------------------------
Melissa Felder
Chief Marketing Officer
California Academy of Sciences
San Francisco CA
Chief Marketing OfficerChief Marketing Officer

Original Message:
Sent: 02-28-2018 03:17 PM
From: Ann Wiens
Subject: Online advertising recommendations

We're planning to add more digital advertising, including a geotargeting / retargeting / programmatic advertising program, to our mix in the coming months, and are looking at different vendor options. We're currently considering Adroll, MogoArts, and Hearst. I'm interested in hearing from museum marketers who have experience with these (or other) companies, especially MogoArts-which looks great, but appears to primarily have performing arts orgs as clients. Any advice would be appreciated!

------------------------------
Ann Wiens
Director of Marketing and Communications
Berkeley Art Museum & Pacific Film Archive - University of California
Berkeley CA
------------------------------

Dear Ann,

Any updates? Did you go with Adroll?  How was that experience?


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Ricardo Reyes PhD
Curator and Director
University Of Hartford
West Hartford CT
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Original Message:
Sent: 02-28-2018 03:17 PM
From: Ann Wiens
Subject: Online advertising recommendations

We're planning to add more digital advertising, including a geotargeting / retargeting / programmatic advertising program, to our mix in the coming months, and are looking at different vendor options. We're currently considering Adroll, MogoArts, and Hearst. I'm interested in hearing from museum marketers who have experience with these (or other) companies, especially MogoArts-which looks great, but appears to primarily have performing arts orgs as clients. Any advice would be appreciated!

------------------------------
Ann Wiens
Director of Marketing and Communications
Berkeley Art Museum & Pacific Film Archive - University of California
Berkeley CA
------------------------------