Does anyone know of a good software program to collect visitor zip code data? We are looking for a program that our staff can use to enter this data, and then generate reports about visitation. The catch is that our museum does not charge admission or have a membership program that we manage, and so far we have only been able to find this type of software attached to a point of sale/membership system. Is there a more economical alternative to these options? Any suggestions would be greatly appreciated!
Christopher L. Kolakowski
The MacArthur Memorial
Norfolk, VA 23510
DUTY - HONOR - COUNTRY
Christopher, this is always a great subject. Since you don't charge admission you could do periodic visitor surveys in person. We've done that during our Free Thursday nights to see where people are coming from. Since you have a store, you could capture this information through your POS system. Lastly, you could also view your website traffic through Google Analytics and see where your website visitors are coming from and extrapolate info from there.
Richard Rime | Director of Sales The Museum of Flight 9404 East Marginal Way South Seattle, WA 98108 Work: +1 (206) 768-7102 www.museumofflight.org
American Alliance of Museums2451 Crystal Drive, Suite 1005Arlington, VA 22202