Shirley, It is great to hear that you are developing a Membership Business Plan! We highly recommend doing exactly that for all programs. We perform Membership Audits and Strategic Plans for our clients. Unfortunately because of confidentiality reasons we cannot share those plans. But your request is very timely! We normally host on-site seminars and Membership Planning, but this year, we are going virtual. In fact, the seminar is this week July 8 - 10 from 12:30 to 4:00 Central time each day. There is a $150 fee. Here is a link to register if you are interested.
https://bit.ly/MCSeminar2020OnlineThe seminar is entitled: Membership Marketing: Strategic Planning for Success and there is also a Membership book I co-wrote that is also available: Membership Marketing in the Digital Age. I hope these resources help you on your planning journey!
------------------------------
Dana Hines
Vice President Membership Marketing
Membership Consultants, A Gabriel Group Company
Earth City MO
Dana.Hines@gabrielgroup.com------------------------------
Original Message:
Sent: 07-06-2020 09:28 PM
From: Shirley Brilliant
Subject: membership business plans
Hi,
I'm wondering if any other museums out there have some sample membership business plans that they have used or have come up with their own specifically for membership. We are revamping our membership program and just looking for some resources.
Thanks,
Shirley Brilliant
------------------------------
Shirley Brilliant
Carolyn Campagna Kleefeld Contemporary Art Museum- California State University, Long Beach
Long Beach CA
------------------------------