Hi,
I was recently a participant in a Cultural Leadership and Audience Motivations Study on museums and cultural institutions, led by an independent researcher. The focus of his survey was uniquely on leaders' beliefs of audience motivations, rather than on the audience members themselves. I am passing along the report from this survey, in case it is of interest to others. Please direct questions to the author, as I was simply a participant.
The 2019 Cultural Leadership & Audience Motivations Study | SuperHelpful
Thanks,
Claire
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| The 2019 Cultural Leadership & Audience Motivations Study | SuperHelpful |
| Many respondents said they believed that people visit because they're drawn to the organization's content or subject matter, citing things like exhibitions, programs, or events. It was more common for study participants to frame visitors' motivations in terms of what the organization offers, rather than in terms of the impact of those offerings on visitors' goals. |
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https://www.superhelpful.com/clams-2019
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Claire Cocciole
MD State Representative - Nation of Makers
cocciole@gmail.com------------------------------