At Charles A. Lindbergh Historic Site we've had a monthly film series for a couple of years now. We usually show hour long documentaries at no charge. We do ask for a free will donation to cover the costs of coffee and cookies that we provide at these events. We have a great theater space so it seemed natural to offer this kind of programming. It has been a series of trial an error, but have earned our selves a dozen loyal guests. My goal for this program is to diversify the site programming, develop special programming for adult/lifelong learner audience and appeal to a new audience for the site to re-engage the site with the local community.
I have found it easier to choose a theme for the year, then seek out films that go along with that theme. Our 2014 theme of aviation history was too limited in audience and my number were lower. I'm hoping that my 2015 theme of Minnesota History will result in a more diverse audience as I was able to choose films that fit the them that were greatly different from each other - from weather disasters to 1st MN at Gettysburg.
Last year we tried Swank for larger blockbuster films to spice things up - but found the cost and marketing limitations make this a poor choice for our free program. People greatly enjoyed them, but it was hard to get the word out and justify the extra cost.
I have found the most success by reaching out directly to producers for permission to screen documentaries - especially smaller productions. Most are willing (and excited) to have us screen their productions at no charge because we are not charging our guests to see them. I have had producers be willing to come to the site and lead a Q&A after the screening. It's a lot more legwork than going through a provider. I usually google the topic I want - "1st Minnesota documentary" and see what pops up. Then have to sort through the websites to see what looks like a good fit and if I can find producer's contact information. When making a selection I read the reviews - searching for someone I trust to have endorsed it or worked on the project - has PBS screened it, etc. When possible I try to screen them ahead of time to make sure there isn't questionable content or overly graphic in nature. While the series is designed for adults, we do get some youth/teenagers at certain topics.
I have found great success in parting with our local PBS station - Twin Cities Public Television (TPT) does great Minnesota programming in house and they were willing to let us screen some of their documentaries free of charge.
If I am going to purchase something I try to go through http://teacher.shop.pbs.org - they offer many PBS documentaries with an AV option which includes screening rights included with the purchase. -------------------------------------------
Melissa Peterson
Site Manager
Minnesota Historical Society
Little Falls MN
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Original Message:
Sent: 11-07-2014 01:13 AM
From: Melissa Strongman
Subject: Showing short films at your museum
At Lindsay Wildlife Museum we have refurbished a room and installed technology that will enable us to show videos and other digital clips. We would like to offer some programs for free during a visit to the museum as well as offer programs in the evening at an additional charge.
I am seeking information, policy guidelines, experience (both good and not good), ideas, resources for films, etc. from anyone who is doing this type of programming. Our subject area is very focused on native California wildlife, wildlife rehabilitation, and nature themes.
Thank you.
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Melissa Strongman
mstrongman@wildlife-museum.org
Director of Education
Lindsay Wildlife Museum
Walnut Creek CA
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