Return on investment is a challenging concept when it comes to museums. The "return" most nonprofits are looking for is related to their mission. That could be broadly defined as: What kind of impact does the museum have in changing how people see the world?
Any excess earned income (profit) is reinvested in supporting that mission either by building an endowment or increasing programming.
It is a challenging task to serve a nonprofit mission and generate enough revenue to satisfy investors. It is equally challenging to find the money to pay the mortgage if you can manage to borrow the money to buy the property.
If I understand the situation correctly, the most successful strategy for this kind of opportunity is to raise the money to buy an option to purchase the property. The option should tie up the sale of the property for long enough for you to raise the money to buy it outright and begin development as a museum--perhaps as much as one or two years.
If the idea is compelling, you should be able to make a case to potential funders in that time and then be able to start up debt and obligation free so you can focus any revenue on fulfilling your mission.
This all depends on many variables. We help people with this kind of project frequently. I'd be happy to talk about it on the phone if you think it would be helpful.
Guy
------------------------------
Guy Hermann
Museum Insights
http://www.museuminsights.com
Original Message:
Sent: 08-30-2016 10:31 AM
From: Kevin McCandless
Subject: Museum Start-up
I will try to be concise in describing the background for my question.
There is a property in my area that would make a wonderful museum and gardens to become a major draw for tourists and a fantastic learning opportunity for area residents, primarily youth. Here's the situation.
This property is owned by a holding company with a number of shareholders. The property is for sale. The lead investors may have an interest in leaving a lasting legacy. This is unknown at this time. The interest of all the shareholders is, probably, a return on their investment. The asking price of the property is around $2M. How would one structure a deal that would allow the potential 501c3 to acquire the property and have the shareholders realize a return on their investment?
By being concise I have probably left out information. There is also plenty I don't know yet. This is just an initial thought about something that can benefit the area. Please ask questions and if I do not know the answers I will certainly try to find them out.
Thank you all in advance.
------------------------------
Kevin McCandless
owner
------------------------------