Ford's Theatre is at the very beginning of a digital strategic planning process. We're working with a consultant, and our expectation is that the process will take about six months and will most likely lead to a website redo, among other changes and recommendations. This endeavor is a result of our recently-approved organizational long range plan.
I'd love to hear from anyone else who has been through a similar process and can offer advice of any kind. Let the games begin! Sarah
-------------------------------------------
Sarah Jencks
Director of Education
Ford's Theatre Society
Washington DC
-------------------------------------------