Hello,
I am beginning to start preparing for a membership direct mail piece. Since this is the first Membership related DM our organization has ever done, i have no history to calculate expected ROI. Can anyone who works at a Historical House/ Garden tell me whats the avg redemption rate for their organization? Also, any advice and tips to help it be more successful is greatly appreciated
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Jessica Casinelli
Membership Manager
Vizcaya Museum & Gardens
Miami FL
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