This year we started experimenting with a program we call Wednesday@2. The programs all are based on a partnership with a community group or a local speaker. For example, our first series was based on the exhibition Toulouse Lautrec and La Vie Moderne. It included a program on Music in the Belle Epoque with the ProMusica Chamber Orchestra, Art and Literature of the Belle Epoque with the Thurber House, Fashion of the Belle epoque presented by the Director of the Kent State Museum and former curator of the Costume Institute of the Met, and Dance of the Belle Epoque presented by a professor in the OSU Department of Dance. Nearly all of those programs were sold out.
We find that if we partner with a group that brings its own audience we do best and we are bringing new audiences to the Museum. We charge a nominal fee of $5 for members (of the Museum and of our partner organization) and $10 for non-members so that we can track the audience and cut off sales if we have too many people.
After surveying the audience, we found that people are looking for programs that are both intellectually stimulating as well as entertaining. As you might expect, the audience is primarily retirees, but there are some students as well.
Nancy
-------------------------------------------
Nancy Turner
Director of Community Relations
Columbus Museum of Art
Columbus OH
-------------------------------------------
Original Message:
Sent: 01-10-2015 09:48 AM
From: Jillian Becquet
Subject: Innovation in Adult Programming
My museum has historically hosted an evening lecture series for senior adults that has been moderately successful. In recent years, the numbers have dwindled (for many reasons). We currently have a growing Science on Tap event monthly that draws in young and middle aged adults. We're looking for a program to add to re-invigorate our adult audiences, specifically seniors.
What great successes have you seen in adult programming?
What unique things have you seen added to traditional lecture platforms to make it more interesting and unique?
-------------------------------------------
Jillian Becquet
Collections Manager & Registrar
Corpus Christi Museum of Science & History
Corpus Christi TX
-------------------------------------------